WO-MUM

BRAND IDENTITY | FEMININE | SOCIAL MEDIA | PRINT DESIGN

About the brand

WOMUM is a high-quality maternity fashion brand that offers a sustainable approach for the everyday modern mum, during her pregnancy and nursing period. Their garments are designed by local designers and made in Europe with eco-responsible manufacturing methods that produce high-quality sustainable materials.

WOMUM aims to promote sustainability by being a part of circular fashion — through upcycling their garments via their renting option.

sustainable materials

WOMUM uses high-quality, durable materials that are kind to the planet and that stand the test of time. The garments have multiple life cycles. After they have been loved by multiple mums and can no longer be rented; they are always donated to those in need.

The brand believes that fashion shouldn’t come at the expense of the planet, and they’re committed to minimizing the impact on the environment.

Color palette

Selected color palette complements the current brand colors in use. In combination, the colors reflect timeless, modern style of WOMUM garments while the soft earthy tones represent the conscious approach of the brand and create emotional connection.

Fonts

headline font

complemetary font

body text

Selected typography reflects the kind and loving tone of voice the brand speaks to fellow mothers with. We use elegant fonts in thoughtful combinations and a simple, yet characteristic typeface for all body text.

Brand pillars

Convenient

purchase options

Buy or rent - motherhood can be unpredictable, and that's why WOMUM offers both buying and renting options of sustainable fashion pieces.

Whether you are interested in loving and using the piece temporarily or forever, WOMUM got your back.

Sustainability

(and reusability)

Fashion shouldn't come at the expense of the planet. WOMUM is committed to minimizing the impact on the environment.

WOMUM prioritizes sustainability by utilizing high-quality, long-lasting materials that are environmentally friendly and that stand the test of time. Each WOMUM clothing item goes through multiple life cycles. Once they've been loved by numerous mothers and are no longer suitable for renting, they are donated to those in need.

Community

of womums

From one mother to another, WOMUM knows what you need. It's not just a fashion store – it's a movement for a change.

WOMUM is here to support you and provide guidance, tips and sustainable wardrobe for every step of the thrilling journey. We're in this together.

visual elements

handmade heart
original designs of garments made with love. signature red color

dashed lines
and framing, represents sewing, visually connects to logo

custom icons
gentle design of icons relates to different topics or explains purchasing options

canvas texture
communicates quality materials, sustainable, durable products

mood photography
aesthetic style of atmospheric photography in combination with product photography

social media feed

post types

blogpost visual

product post visual

focus post visual

details post

Custom pictograms

heelsmakedeals-czech_design_week-womum-branding-02

Elegance and Sustainability

WO-MUM offers collections that are not only beautiful and feminine but also practical, with respect for local production and craftsmanship values. Each piece of clothing tells a story of sustainability, diversity, and style that transcends trends and aims for long-lasting elegance.

At Czech Design Week, held in the iconic Galerie Mánes in Prague, WO-MUM shone with a booth designed by the creative team at Heels Make Deals. This booth not only showcased the exceptional pieces from WO-MUM’s collection but also highlighted its focus on sustainability. Thanks to the thoughtful design and atmosphere the booth created, WO-MUM was perceived as one of the most elegant and striking presentations of the event.