READY TO LEAD YOUR CATEGORY?
Turn your lifestyle brand into their hell-yes choice.
We’re Heels Make Deals - the creative partner behind beauty, fashion, wellness, hospitality & women-focused FMCG brands that make customers go ‘shut up and take my money.’
Trusted by brands that lead the way
READY TO LEAD YOUR CATEGORY?
Turn your lifestyle brand into their hell-yes choice.
We’re Heels Make Deals - the creative partner behind beauty, fashion, wellness, hospitality & women-focused FMCG brands that make customers go ‘shut up and take my money.’
Trusted by brands that lead the way
Trusted by lifestyle brand leaders worldwide
100+
brands transformed
Featured in
If you’re in the lifestyle space and most of your customers are women - you already know: safe doesn’t sell. And
Brand perception makes or breaks you.
What you’re up against:
❌ Your audience is sharp. If something’s off, they feel it.
❌ You’re stuck guessing. Copying what worked for others, hoping it sticks.
❌ Rolling out anything feels like starting from scratch. Nothing to build on.
❌ Agencies are full of sh*t. Your space is unique, but they don’t bother to get it.
❌ The pressure is now at its peak. “Okay” doesn’t cut it anymore.
If this sounds like your world, you’re exactly where you need to be.
Own what makes you the #1 choice. And scale it fearlessly.
Heels Make Deals is a branding studio for lifestyle brands, born to prove that great brands aren’t built by playing it safe. With 11 years and 100+ transformations, we’ve built the blueprint for turning lifestyle brands into category leaders.
Know exactly why customers choose you
No more guessing. Get inside their minds so your brand speaks their language and wins their hearts.
Get a brand system you can’t break
One you’ll actually use. You’ll know what to say. How to show up. And have fool-proof tools to keep it consistent.
Activate across every touchpoint
Turn your brand into experiences - online and in real life - so every interaction connects and counts.
Your next step to brand leadership starts here.
From 12-week transformations to quick wins, we’ve built services that solve the exact challenges you’re facing - and move your brand closer to category leadership.
THE FLAGSHIP
12-WEEK BRAND TRANSFORMATION PROGRAM
Make the ultimate Brand Move
For brands off-track or starting from scratch: The Brand Move is our signature program that aligns your strategy, identity, and rollout - so you stop blending in and start leading.
COMING SOON!
12-WEEK BRAND TRANSFORMATION PROGRAM
Make the ultimate Brand Move
For brands off-track or starting from scratch: The Brand Move is our signature program that aligns your strategy, identity, and rollout - so you stop blending in and start leading.
ACCELERATORS
Campaigns & activations
Tap into what your customers are really thinking and make them go “shut up and take my money.
Packaging experience
From portfolio architecture to hero products, we turn packaging into your silent salesperson.
Websites that sell
Your website is a stage—make sure it’s spotlighting your brand at its best, 24/7.
SMART STARTERS
Template & Toolkit Sets
Keep your team consistent with plug-and-play assets for socials, sales, and more.
Brand Compass Workshop
Find your true direction - and the clarity to move forward in one focused session.
Not sure what your brand needs right now?
Let’s figure it out together. Grab a quick consult. No pressure, just straight advice on what’ll move your brand forward.
Not sure what your brand needs right now?
Let’s figure it out together. Grab a quick consult. No pressure, just straight advice on what’ll move your brand forward.
100+
brands transformed
Trusted by brands that lead the way
100+
brands transformed
Trusted by brands that lead the way
CASE STUDIES
Real lifestyle brand transformations. Real impact.
See how a strong brand can shift perception, drive sales, and open new doors.
From NYC hotspot to iconic lifestyle brand - now scaling nationwide.
Gillette Venus
Made shaving a self-care ritual with a sensory campaign, engaging women on Spotify and Tinder.
Grew from niche supplier to DIY leader — 6 stores and a 32,000+ maker community.
Turned a fragmented identity into a growth engine - so deals close themselves.
Gillette Venus
Made shaving a self-care ritual with a sensory campaign, engaging women on Spotify and Tinder.
✅ Turn heads and win hearts.
✅ Turn customers into super-fans.
✅ Charge what you’re worth.
✅ Roll out with a fool-proof toolkit.
CLIENT REVIEWS
What happens when you work with us
From founders and lifestyle brand leaders who’ve been where you are.
“
“We expect nothing less than the best - HMD delivered every time.”
As a US-based company, we need speed, accuracy, and standout creative. Every brief came back with multiple strong solutions - choosing was the hardest part. HMD consistently delivered at the highest level. This is how you do business.
Terra / US healthy fast-casual brand
“
“Not just beautiful - functional and adaptable.”
HMD took our rebrand from scratch and made Manumi feel truly born again. They gave us a visual identity that looks stunning and works seamlessly across everything - from packaging to banners. It’s a brand we’re proud of every single day.
Manumi / Crafting universe for DIY makers
“
“Spot-on captured our audience.”
These ladies are truly impressive! The passion they put into our brands showed in every detail. Creative and perfectly aligned with our audience. We’re extremely impressed and look forward to a long-term partnership with their team.
VirtualBeauty.ai / AI-powered beauty tech
“
“World-class quality that wins globally”
If you want average, you can go anywhere. But if your ambitions are global, you need a partner like HMD. Thanks to their approach, our brand can stand shoulder-to-shoulder with the biggest international players - and win.
Ruscona / Leading brand for nail artists
BUILT FOR THESE SPACES
If this is your world, you’re in the right place.
Because every industry has its nuances - and your branding partner should know them inside out.
Beauty & Health
Fashion & Apparel
Lifestyle FMCG
Hospitality
Stay sharp. Stay ahead.
Get trends, ideas, and brand moves that keep you leading - in your inbox every 2 weeks.
Stay sharp. Stay ahead.
Get trends, ideas, and brand moves that keep you leading - in your inbox every 2 weeks.
ABOUT US
Meet your brand’s new power team
Heels Make Deals began in 2014 with Kate and Sabba - two women with bold ideas, feminine empathy, and zero interest in blending in. In boardrooms full of “safe choices,” that didn’t always land. Until results spoke louder - and the skeptics turned into our biggest fans. 👋❤️
Instead of playing safe, we doubled down on what made us different - and built Heels Make Deals to prove your “different” is your greatest advantage.
Now, 11 years later, our creative vision still leads the way, backed by an incredible team of brand builders, creatives and storytellers.
We stay hands-on from strategy through transformation, making sure bold ideas actually work in the real world.
Our mission - then and now - is to inspire women to pursue their passions fearlessly.
Because if there’s one thing our story proves, it’s this:
The very thing you think holds you back… can be what makes you unstoppable.
FAQ
Your questions, answered.
How do we get started?
Your first step? Drop your details. We’ll reach out with more details, answer all your questions and point you toward the smartest next step for your brand.
What kind of brands do you work with?
We partner with lifestyle-driven brands — from beauty, fashion, wellness, and FMCG to hospitality. Whether you’re a founder-led startup or a marketing director at a global brand, our process adapts to your scale and ambitions.
Is this just design? Or do you cover strategy too?
Design without strategy is useless. Everything we create starts with strategy - who you are, why people choose you, and how to own your category. Then we translate that into design, campaigns, and experiences people actually remember.
Can’t AI just do this?
AI only gives you what you feed it. If the input’s sh*t, the output will be too. We've built our framework on 11+ years of experience with real brands, so we know how to guide you to clarity. Once that’s in place, AI can be a good partner.
What’s the investment?
It depends on your needs. Our flagship transformations are tailored programs, while workshops and toolkits start smaller. Once we understand your situation, we’ll recommend the right scope and give you transparent pricing before we start.
More questions, more answers
Make your next brand power move
Stop blending in. Start leading.
Make your next brand power move
Stop blending in. Start leading.
Smart brand moves, straight to your inbox.
Smart brand moves, straight to your inbox.