CMC Architects are experienced well-known studio working on diverse projects of various sizes over many years.
It’s the process, the development, the life. We think of the CMCA website as an insight into the process and minds of people who create it. As we are aware of our target audience, we focus on showing the real-life experience of being a part of CMCA.
Heels Make Deals studio created a website communicating the essence of CMCA. The aim with the new presentation is to break the image of “corporate dinosaurs”, showcase diverse projects with minimalist, yet conceptual approach and to attract young talents to join their team. Apart from the “how we are presented as CMCA” it was required to prepare a custommade system with project database to automatize internal processes.
With the ability to step back and see the big picture, we have used our observations and through deep research and embracement of holistic approach we have defined the brand’s DNA.
FINDING COMPLEXITY IN SIMPLICITY
Keeping it simple. We have defined the core message and aligned all brand touchpoints to communicate it clearly and effortlessly.
BEAUTY IN THE FORM. BEAUTY IN THE SPIRIT.
There is more to architecture than the technical part. There’s no place without memory, and there exists no concept without place. In the website, we focus on showing the feelings and emotions behind each individual project.
The website emphasizes the importance of unique photography. In cooperation with photographer Benedikt Renč, Heels Make Deals studio art-directed custom photoshoot which aimed to show CMCA's iconic vibes of people and the workspace environment. The result was a set of characteristic photographs portraying the brand DNA of the studio; informal, yet professional and immensely inspiring.
CUSTOM CONTENT MANAGEMENT SYSTEM
One of our tasks was to implement a custom-made content management system for the website. The goal was to create a simple interface with focus on customizability of the website’s content, centralized management of resources and search engine optimization. Part of the system was dedicated to project management and public relations with a database of projects and system-generated presentations used for internal operations as well as the website. We cooperated with Bold Interactive to design and develop the CMS and cover the technical side of the website.
VARIABLE LAYOUT SYSTEM
CMC Architects is a famous studio with hundreds of architectural projects. When creating the projects panel, we aimed to maintain a unified style of all the different projects while giving every one of them a chance to stand out. We achieved this with open and variable grids that the client can control and assemble every project with the regard to its specific features.