Denise Macarons, a local brand from the Czech Republic, entrusted our studio to craft a logo and a sophisticated brand identity. Drawing inspiration from the owner's unwavering passion for macaron baking, we embarked on a journey to design a brand that emanates love and exclusivity, differentiating them amidst tough competition in the market. Each sweet creation reflects the owner's dedication, making the brand truly exceptional.
The logo is combining elegant and flowing typography, signifying the brand's sophisticated appeal. It's meant to be easily recognizable and to evoke a sense of anticipation for the exquisite treat awaiting customers. The symbol serves as a strong visual element that can stand alone or complement the logotype, making it versatile for various branding applications.
The packaging of Denise Macarons is minimal and elegant — using just the signature logo and selected typography. To add an extra layer of visual interest and cohesiveness to the brand, we designed a set of custom patterns.
A carefully curated color palette reflects the premium quality and exclusive nature of Denise Macarons.
PREMIUM & EXCLUSIVE
From the moment customers lay eyes on the logo, they are transported to a world of luxury, love, and exclusivity. The overall visual feel is premium, creating a lasting impression that remains etched in the hearts of customers
MADE WITH LOVE
The Instagram feed strategy aligns with the brand's carefully curated palette and reflects the concept of macarons' delicate balance of smoothness and crispiness. The feed's layout is a careful composition, visually representing the very essence of a macaron's texture and color variations.
Denise Macarons now stands out on the market with a unique and captivating brand identity, solidifying its position as a top-choice for discerning macaron connoisseurs. The brand speaks directly to the heart of customers, promising an unforgettable experience with every bite of their delectable treats, made with love and dedication.