Brand Strategy
Visual Identity
Activations
We're HEELS MAKE DEALS®, a brand strategy and creative studio. We find your brand's edge and make sure the world feels it.
We're HEELS MAKE DEALS®, a brand strategy and creative studio. We find your brand's edge and make sure the world feels it.
11+ years building brands
100+ brands transformed
trusted by founders worldwide
trusted by founders worldwide
Brand Strategy
Visual Identity
Activations
We're HEELS MAKE DEALS®, a brand strategy and creative studio. We find your brand's edge and make sure the world feels it.
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Start here
A strong brand is the best business decision you'll ever make. Here's where to start.
A strong brand is the best business decision you'll ever make. Here's where to start.
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How we build brands
A strong brand isn't built in a day. It's built in the same direction, every day.
We help you find that direction - the DNA, the mental shortcut, the position only you can hold. Then build the strategy and creative work around it, so every move counts.
The strategy is the foundation
1
Through a deep strategic process, we pin down what your brand owns - the DNA, the story, the reason your right customer picks you.
The strategy is the foundation
1
Through a deep strategic process, we pin down what your brand owns - the DNA, the story, the reason your right customer picks you.
The strategy is the foundation
1
Through a deep strategic process, we pin down what your brand owns - the DNA, the story, the reason your right customer picks you.
The brand identity brings it to life
2
A brand identity system built from the strategy. Consistent, scalable, and actually usable by anyone who touches the brand.
The brand identity brings it to life
2
A brand identity system built from the strategy. Consistent, scalable, and actually usable by anyone who touches the brand.
The brand identity brings it to life
2
A brand identity system built from the strategy. Consistent, scalable, and actually usable by anyone who touches the brand.
The activation makes it compound
3
Every campaign, every activation, every touchpoint pulls in the same direction. The brand gets stronger with every move.
The activation makes it compound
3
Every campaign, every activation, every touchpoint pulls in the same direction. The brand gets stronger with every move.
The activation makes it compound
3
Every campaign, every activation, every touchpoint pulls in the same direction. The brand gets stronger with every move.
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Case studies
Real brands. Real results.
Great work starts with the why. Here are the brand problems we've helped solve.
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Client reviews
Success stories from our clients.
“Heels Make Deals managed to connect the rich heritage of Bílinská kyselka with what today’s consumers are looking for, turning it into a bold yet strategically sound brand direction. In doing so, they opened the door to a whole new generation of customers.”
Libor Duba
Interim Manager, Bílinská kyselka / Bohemia Healing Marienbad Waters a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
“Working with Heels Make Deals helped us define what makes JELEN truly special and express its heritage, honesty and practicality in a fresh, consistent way. The Brand Bible gives us a clear direction for communication built around effectiveness, simplicity and care. We especially value the team’s strategic thinking and their ability to turn our brand values into clear, compelling messages that work across our entire product range.”
Libor Duba
Ex-CEO, Schicht - Jelen
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
“We approached Heels Make Deals to rebrand Korálky.cz, and it was amazing to watch Manumi come to life. We loved their fresh, original thinking and their ability to create a visual identity that’s not only beautiful but also versatile, working across everything from digital banners to product packaging. The result is a brand we’re incredibly proud of and one that brings us joy every day.”
Martina Žemličková
Marketing Director, Manumi
“We expect nothing less than the best, and Heels Make Deals delivered at every turn. Working with them has been an outstanding experience. Their service is fast, professional, and incredibly precise. They consistently deliver exceptional communication and a wealth of creative solutions, often making it nearly impossible to choose. We couldn’t be happier with their creativity and dedication. This is how you do business.”
Rani Sharir Caspry
Founder & CEO, Terra Eat Better Food, New York
“Partners who understand the vision and deliver with precision. Working with Heels Make Deals has been a game-changer for Manifesto. From branding Soot to creating our Berlin signage and digital platforms, they’ve delivered fresh ideas with flawless execution. Their ability to turn complex ideas into effortless design has strengthened Manifesto’s identity and helped us connect with communities across borders.”
Martin Barry
Founder & CEO, Manifesto Market
“Heels Make Deals managed to connect the rich heritage of Bílinská kyselka with what today’s consumers are looking for, turning it into a bold yet strategically sound brand direction. In doing so, they opened the door to a whole new generation of customers.”
Libor Duba
Interim Manager, Bílinská kyselka / Bohemia Healing Marienbad Waters a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
“Working with Heels Make Deals helped us define what makes JELEN truly special and express its heritage, honesty and practicality in a fresh, consistent way. The Brand Bible gives us a clear direction for communication built around effectiveness, simplicity and care. We especially value the team’s strategic thinking and their ability to turn our brand values into clear, compelling messages that work across our entire product range.”
Libor Duba
Ex-CEO, Schicht - Jelen
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
“We approached Heels Make Deals to rebrand Korálky.cz, and it was amazing to watch Manumi come to life. We loved their fresh, original thinking and their ability to create a visual identity that’s not only beautiful but also versatile, working across everything from digital banners to product packaging. The result is a brand we’re incredibly proud of and one that brings us joy every day.”
Martina Žemličková
Marketing Director, Manumi
“We expect nothing less than the best, and Heels Make Deals delivered at every turn. Working with them has been an outstanding experience. Their service is fast, professional, and incredibly precise. They consistently deliver exceptional communication and a wealth of creative solutions, often making it nearly impossible to choose. We couldn’t be happier with their creativity and dedication. This is how you do business.”
Rani Sharir Caspry
Founder & CEO, Terra Eat Better Food, New York
“Partners who understand the vision and deliver with precision. Working with Heels Make Deals has been a game-changer for Manifesto. From branding Soot to creating our Berlin signage and digital platforms, they’ve delivered fresh ideas with flawless execution. Their ability to turn complex ideas into effortless design has strengthened Manifesto’s identity and helped us connect with communities across borders.”
Martin Barry
Founder & CEO, Manifesto Market
“Heels Make Deals managed to connect the rich heritage of Bílinská kyselka with what today’s consumers are looking for, turning it into a bold yet strategically sound brand direction. In doing so, they opened the door to a whole new generation of customers.”
Libor Duba
Interim Manager, Bílinská kyselka / Bohemia Healing Marienbad Waters a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
“Working with Heels Make Deals helped us define what makes JELEN truly special and express its heritage, honesty and practicality in a fresh, consistent way. The Brand Bible gives us a clear direction for communication built around effectiveness, simplicity and care. We especially value the team’s strategic thinking and their ability to turn our brand values into clear, compelling messages that work across our entire product range.”
Libor Duba
Ex-CEO, Schicht - Jelen
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
“We approached Heels Make Deals to rebrand Korálky.cz, and it was amazing to watch Manumi come to life. We loved their fresh, original thinking and their ability to create a visual identity that’s not only beautiful but also versatile, working across everything from digital banners to product packaging. The result is a brand we’re incredibly proud of and one that brings us joy every day.”
Martina Žemličková
Marketing Director, Manumi
“We expect nothing less than the best, and Heels Make Deals delivered at every turn. Working with them has been an outstanding experience. Their service is fast, professional, and incredibly precise. They consistently deliver exceptional communication and a wealth of creative solutions, often making it nearly impossible to choose. We couldn’t be happier with their creativity and dedication. This is how you do business.”
Rani Sharir Caspry
Founder & CEO, Terra Eat Better Food, New York
“Partners who understand the vision and deliver with precision. Working with Heels Make Deals has been a game-changer for Manifesto. From branding Soot to creating our Berlin signage and digital platforms, they’ve delivered fresh ideas with flawless execution. Their ability to turn complex ideas into effortless design has strengthened Manifesto’s identity and helped us connect with communities across borders.”
Martin Barry
Founder & CEO, Manifesto Market
Make your next brand move.
Let's get in touch.
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About us
Meet your brand's new power team.
Kate and Sabba founded Heels Make Deals in 2014 with one belief - that bold thinking and outstanding creative belong together.
11 years and 100+ transformed brands later, that belief keeps proving itself right. We're a team of strategists and creatives who ask the hard questions, go where others won't, and make work that actually lands.
11 years
in FMCG, hospitality & consumer brands
100+
brand transformations internationally
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Blog
Latest insights from our blog.
Thoughts, ideas, and perspectives on design, simplicity, and creative process.
