Brand Strategy
Visual Identity
Activations
We're HEELS MAKE DEALS®, a brand strategy and creative studio. We find your brand's edge and make sure the world feels it.
We're HEELS MAKE DEALS®, a brand strategy and creative studio. We find your brand's edge and make sure the world feels it.
11+ years building brands
100+ brands transformed
trusted by founders worldwide
trusted by founders worldwide
Brand Strategy
Visual Identity
Activations
We're HEELS MAKE DEALS®, a brand strategy and creative studio. We find your brand's edge and make sure the world feels it.
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Start here
A strong brand is the best business decision you'll ever make. Here's where to start.
A strong brand is the best business decision you'll ever make. Here's where to start.
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How we build brands
A strong brand isn't built in a day. It's built in the same direction, every day.
We help you find that direction - the DNA, the mental shortcut, the position only you can hold. Then build the strategy and creative work around it, so every move counts.
The strategy is the foundation
1
Through a deep strategic process, we pin down what your brand owns - the DNA, the story, the reason your right customer picks you.
The strategy is the foundation
1
Through a deep strategic process, we pin down what your brand owns - the DNA, the story, the reason your right customer picks you.
The strategy is the foundation
1
Through a deep strategic process, we pin down what your brand owns - the DNA, the story, the reason your right customer picks you.
The brand identity brings it to life
2
A brand identity system built from the strategy. Consistent, scalable, and actually usable by anyone who touches the brand.
The brand identity brings it to life
2
A brand identity system built from the strategy. Consistent, scalable, and actually usable by anyone who touches the brand.
The brand identity brings it to life
2
A brand identity system built from the strategy. Consistent, scalable, and actually usable by anyone who touches the brand.
The activation makes it compound
3
Every campaign, every activation, every touchpoint pulls in the same direction. The brand gets stronger with every move.
The activation makes it compound
3
Every campaign, every activation, every touchpoint pulls in the same direction. The brand gets stronger with every move.
The activation makes it compound
3
Every campaign, every activation, every touchpoint pulls in the same direction. The brand gets stronger with every move.
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Case studies
Real brands. Real results.
Great work starts with the why. Here are the brand problems we've helped solve.
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Client reviews
Success stories from our clients.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Kenneth Vallespir
Terra, NYC
"Strong understanding of the target audience and the ability to translate consumer insights into relevant messaging and a cohesive visual direction - supporting Gillette Venus in its journey toward an elevated beauty positioning."
Michaela Mackovicova
Senior Brand Manager, Gillette Venus | P&G
"If you want average, go anywhere. If you want your brand to stand shoulder-to-shoulder with the biggest international players - and win - you need a partner like HMD."
Denisa Zezulkova
COO, Ruscona
Olo Krizova
Czech Fashion Council
"HMD listened deeply, cared about every detail, and created a brand system that scales seamlessly - from digital to the resort’s navigation and guest experience - capturing the true spirit of Zuri Zanzibar."
Vaclav Dejcmar
Owner, Zuri Zanzibar
Pavel Vykydal
Banhi, wellness drink
"We were extremely impressed with the passionate work HMD put into our branding package. Their output was perfectly aligned with our audience - we look forward to working together long-term."
Andrew Bart
CEO, Algoface
"Our company gained a revitalized creative image and our new website became confirmation of our position as a leading urban-architectural brand. Their creative instincts and our expertise evolved into a relationship of trust and results-based certainty."
David Chisholm
Co-founder, CMCARCHITECTS
"When I had a vision, an insight or a complex brief - HMD were always the right partners. Empathetic listeners who comprehend even the most complex tasks and know how to visualize ideas from multiple angles."
Pavel Vykydal
Brand Manager, Kofola a.s.
Make your next brand move.
Let's get in touch.
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About us
Meet your brand's new power team.
Kate and Sabba founded Heels Make Deals in 2014 with one belief - that bold thinking and outstanding creative belong together.
11 years and 100+ transformed brands later, that belief keeps proving itself right. We're a team of strategists and creatives who ask the hard questions, go where others won't, and make work that actually lands.
11 years
in FMCG, hospitality & consumer brands
100+
brand transformations internationally
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Blog
Latest insights from our blog.
Thoughts, ideas, and perspectives on design, simplicity, and creative process.
