glo™: AirZone | HEELS MAKE DEALS | BRANDING, ADVERTISEMENT & WOMEN

HOSPITALITY | LOGO DESIGN | PACKAGING DESING | PRINT DESIGN | EVENT

AirZone: An eye catching interactive pop-up product display installation.

In summer 2023, glo™ launched a new product, the glo™ HYPER X2 Air — the lightest and thinnest glo™ device yet. NUAgencía created AirZone: interactive pop-up which was created to promote this new device.

The design pop-up point is inspired by the glo™ HYPER X2 Air device itself. It represents lightness without burden, it’s stylish and on-the-go.

NUAgencía, a full-service creative agency assembled by branding agency HEELS MAKE DEALS and production company Mañana Production, is responsible for conceptual and creative solutions of AirZone, as well as online and offline communication of the project.

objectives of the activation

Set up a space where the glo products can be sold and promoted

Push the glo™ brand into premium segment & improve brand perception

Create a hype space in major cities in CZ, and within significant festivals

Generate buzz online & word of mouth

Collab with other resonating brands and people

Develop a loyal customer base

target audience

The target audience comprises both women and men, aged 25 to 42, living a city lifestyle with high incomes. They are individuals who seek to enjoy life to the fullest and value being part of exclusive experiences.

Personal taste and uniqueness are important to them, as they play by their own rules and enjoy unexpected, original places. They have a penchant for stylish fashion and like to feel liberated and released. Additionally, they actively share and build their image on social platforms, appreciating opportunities to showcase their individuality and lifestyle choices.

MOMENT OF LIGHTNESS

How does it feel?

MOMENT OF LIGHTNESS
in AirZone

A moment of lightness is a time when nothing weighs us down, we can relax and finally take a deep breath after a busy day. This idea connects the new product glo™ HYPER X2 Air with the AirZone pop-up concept. A stylish place in the middle of the city or festival, where we can leave all difficulties aside, at least for a while.

The AirZone pop-up is designed to communicate the new product’s USPs: it reflects lightness, lust for life and the feeling of release you feel when using the product.

An atypical brand activation

AirZone is an atypical brand activation that connects creatives, designers, content creators and artists from different spheres in one place.

AirZone had a total of seven stops, including a successful debut at the renowned Colours of Ostrava festival or launch event at Výstaviště Holešovice. The pop-up’s launch was headlined by the talented DJ ~veni, whose beats set the atmosphere alive, accompanied by a tattoo point hosted by the renowned tattoo artist Linda Exnar. For each device purchased, customers had the option of getting a specially designed tattoo.

AirZone x DolceVita

Design, fashion, modern approach to gastronomy and architecture. These are all themes that connect AirZone with the progressive magazine DolceVita.

Limited edition of DolceVita covers

The design of the covers for the limited edition of DolceVita magazine presents a continuous color gradient inspired by the seven color variants of the glo™ Hyper X2 Air device. The covers were designed to work with the physical product in the interior, and each of them thus captures a different atmosphere, a different „moment of lightness“. Together they form the visual dominant of AirZone.

Color-reflecting mirrored walls

In addition to the interior wall formed by the glo™ devices themselves in connection with DolceVita magazines, the color gradient seeped into the exterior of the pop-up. The walls are made of colored mirrors, so AirZone reflects its current surroundings in unique color combinations and creates an airy aesthetic.