WO-MUM

BRAND IDENTITY | FEMININE | SOCIAL MEDIA | PRINT DESIGN

About the brand

WOMUM is a high-quality maternity fashion brand that offers a sustainable approach for the everyday modern mum, during her pregnancy and nursing period. Their garments are designed by local designers and made in Europe with eco-responsible manufacturing methods that produce high-quality sustainable materials.

WOMUM aims to promote sustainability by being a part of circular fashion — through upcycling their garments via their renting option.

sustainable materials

WOMUM uses high-quality, durable materials that are kind to the planet and that stand the test of time. The garments have multiple life cycles. After they have been loved by multiple mums and can no longer be rented; they are always donated to those in need.

The brand believes that fashion shouldn’t come at the expense of the planet, and they’re committed to minimizing the impact on the environment.

Color palette

Selected color palette complements the current brand colors in use. In combination, the colors reflect timeless, modern style of WOMUM garments while the soft earthy tones represent the conscious approach of the brand and create emotional connection.

Fonts

headline font

complemetary font

body text

Selected typography reflects the kind and loving tone of voice the brand speaks to fellow mothers with. We use elegant fonts in thoughtful combinations and a simple, yet characteristic typeface for all body text.

Brand pillars

Convenient

purchase options

Buy or rent - motherhood can be unpredictable, and that's why WOMUM offers both buying and renting options of sustainable fashion pieces.

Whether you are interested in loving and using the piece temporarily or forever, WOMUM got your back.

Sustainability

(and reusability)

Fashion shouldn't come at the expense of the planet. WOMUM is committed to minimizing the impact on the environment.

WOMUM prioritizes sustainability by utilizing high-quality, long-lasting materials that are environmentally friendly and that stand the test of time. Each WOMUM clothing item goes through multiple life cycles. Once they've been loved by numerous mothers and are no longer suitable for renting, they are donated to those in need.

Community

of womums

From one mother to another, WOMUM knows what you need. It's not just a fashion store – it's a movement for a change.

WOMUM is here to support you and provide guidance, tips and sustainable wardrobe for every step of the thrilling journey. We're in this together.

visual elements