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BRAND IDENTITY | HOSPITALITY | FOOD&BEVERAGE | PACKAGING DESIGN | PRINT DESIGN | WEBDESIGN
Crafting Young Talents Foundation’s Identity to Empower Future Creators and Innovators
From Empowering Talents to Building a Lasting Impact
Young Talents Foundation (YTF) is dedicated to discovering, supporting, and empowering young individuals in art, science, and sports. To inspire the next generation while earning the trust of investors and ambassadors, the foundation needed a brand identity that felt both professional and full of energy—a reflection of its mission to shape the future.
A Bold Identity for a Bright Future
To balance credibility with youthful dynamism, YTF partnered with Heels Make Deals to develop a strong, future-ready brand. The goal? A visual identity that speaks to investors while igniting ambition and excitement among young talents. Here’s how we made it happen. 👇
🔘Create a brand that balances trust, ambition, youthful energy and long-term impact.
🔘Create a versatile logo and color palette reflecting innovation and empowerment.
🔘Position YTF as a Leader – A visual identity that unites investors and creatives.
🔘Ensure consistency across digital, print, and merchandise for strong recognition.
Step 1:
Defining target groups
Young artists & talents
Expectations:
• Modern, dynamic, and inclusive visuals
• Friendly and accessible communication
Patrons & supporters
Expectations:
• Consistent, professional, and trustworthy design
• Clear and transparent
communication
Educational institutions
Expectations:
• Clear professional communication
• Design reflecting quality and credibility
Global
audience
Expectations:
• A future-forward identity reflecting innovation.
• A design that ensures diversity, inclusivity, and credibility.
Young artists & talents
Expectations:
• Modern, dynamic, and inclusive visuals
• Friendly and accessible communication
Patrons & supporters
Expectations:
• Consistent, professional, and trustworthy design
• Clear and transparent communication
Educational institutions
Expectations:
• Clear professional communication
• Design reflecting quality and credibility
Global audience
Expectations:
• A future-forward identity reflecting innovation.
• A design that ensures diversity, inclusivity, and credibility.
Shaping the Brand Essence
1
Young energy & human touch
To connect with young talents, we infused the brand with bold typography, vibrant colors, and expressive hand-drawn elements, creating a dynamic and relatable visual identity that feels creative, inclusive, and full of movement.
Shaping the Brand Essence
1
Young energy & human touch
To connect with young talents, we infused the brand with bold typography, vibrant colors, and expressive hand-drawn elements, creating a dynamic and relatable visual identity that feels creative, inclusive, and full of movement.
2
Flexibility & Innovation
The foundation needed a versatile and scalable identity that adapts seamlessly across digital, print, and merchandise. A modular logo system, adaptable color palette, and interactive digital elements ensure consistency while allowing creative freedom.
3
Trust & Professionalism
To inspire confidence among investors and institutions, we designed clean, structured layouts, refined typography, and a sophisticated color palette that reinforce credibility, stability, and long-term impact without losing the brand’s youthful spirit.
Step 2:
Visual identity
Logo That Inspires & Connects
The Young Talents Foundation needed a logo that felt both energetic and credible, appealing to young creators and stakeholders alike. It had to be versatile, recognizable, and adaptable across digital, print, and merchandise.
A Symbol of Growth & Innovation
We designed a modern, dynamic logo with bold typography and expressive elements, striking a balance between playfulness and professionalism. The result is a cohesive, impactful brand mark that reinforces growth, innovation, and ambition.
Typeface combinations
Color combinations
Color combinations
A Dynamic Identity with Lasting Impact
We developed a bold and versatile identity that balances youthful energy with professionalism. Using vibrant colors, expressive typography, and dynamic elements, the design reflects innovation, ambition, and inclusivity, making Young Talents Foundation both recognizable and impactful.
An Adaptive & Engaging Layout System
Our modular layout system adapts to events, talent showcases, and key messages, ensuring a structured and consistent approach to content creation. To make the process seamless, we developed clear brand guidelines, providing everyone working with the foundation a structured framework for designing effective, on-brand visuals with ease.
Step 3:
Designing a Website That Inspires & Connects
A Digital Platform for Connection & Growth
To amplify Young Talents Foundation’s mission, we designed a modern, user-friendly website that connects young creatives, investors, and institutions. With an emphasis on clarity and engagement, the site presents talent stories, events, and opportunities in an accessible and inspiring way.
A Seamless & Interactive Experience
The website features intuitive navigation, dynamic visuals, and structured layouts, ensuring a smooth user experience across all devices. Bold typography, vibrant colors, and interactive elements keep the platform engaging and future-ready, making it a powerful hub for young talent and supporters alike.
Step 4:
Turning Scrolls Into Impact – A Bold Social Presence
Strong & Recognizable Social Presence
To ensure Young Talents Foundation stands out online, we designed cohesive and engaging social media templates for client’s internal team. This way, visual consistency and recognizability is ensured. The bold typography, vibrant color palette, and dynamic layouts create a memorable brand presence across all platforms.
Connecting & Engaging Through Design
Our social media system allows for seamless storytelling, event promotions, and talent highlights, keeping the audience engaged. The templates ensure flexibility while maintaining brand consistency, strengthening the foundation’s connection with young talents, supporters, and ambassadors.
Instagram templates
Results and Success
✅ Increased Recognition – A bold identity made Young Talents Foundation more memorable.
✅ Stronger Engagement – A cohesive brand deepened connections with talents and supporters.
✅ Scalable Design – A flexible system adapts across digital, print, and merchandise.
✅ Optimized Online Presence – The new website improved user experience and accessibility.
✅ Consistent Branding – Unified visuals built trust with investors and institutions.
✅ Enhanced Social Media – Recognizable templates boosted storytelling and engagement.
Love what you see? Let’s build your brand next.
Want to learn more? Schedule an intro video chat 📞 and let’s discuss your goals.
Love what you see? Let’s build your brand next.
Want to learn more? Schedule an intro video chat 📞 and let’s discuss your goals.
Year: 2025
Art direction: Katerina Horka, Sabina Samuel
📍 PRAGUE | NEW YORK
📍 PRAGUE | NEW YORK
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