Rebranding Pyratine: Clinical Skincare Meets Premium Packaging

When Pyratine landed in Europe, it had everything on the inside:

Patented cytokinin tech. FDA recognition. Loyal fans raving about real results - from calming redness to smoothing fine lines and wrinkles.

But the outside? Said something else entirely.

Outdated design. Harsh graphics. A red streak that screamed “face burn risk” instead of “certified skin savior.”

Not exactly the look of a trusted, science-backed skincare solution.

To succeed in a premium market, Pyratine needed more than good ingredients. It needed to look the part. Feel the part. Sell the part.

That’s where we came in.

OBJECTIVES

🔘 Make Pyratine look as powerful as it performs
🔘 Design packaging that signals trust at first glance
🔘 Modernize the brand while keeping the name and signature red
🔘 Build a unified, high-end system across all product lines
🔘 Set Pyratine up to stand out on shelves — and scale globally

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SOLUTION

Step 1:
Laying the Brand Foundation

1

Formula, Flamey First Impression ❌

Pyratine’s old packaging didn’t say “soothes redness.” It said… “maybe this will set your face on fire?” That aggressive red swoosh read more like a warning sign than a symbol of trust. No clinical cues, no luxury polish—just confusion.

Our rebrand focused on flipping the script: clean, confident design that builds trust before you read the label.

2

Designed to Feel Premium (Because It Is)

While other brands throw around “clinically tested” like confetti, Pyratine’s formulas are actually FDA-recognized and built on decades of research. Their patented cytokinin tech? Legit. But none of that mattered if the brand looked like any other bland tube on the shelf.

So we built a visual identity that actually reflects the credibility behind the product—science, not fluff.

2

Designed to Feel Premium (Because It Is)

While other brands throw around “clinically tested” like confetti, Pyratine’s formulas are actually FDA-recognized and built on decades of research. Their patented cytokinin tech? Legit. But none of that mattered if the brand looked like any other bland tube on the shelf.

So we built a visual identity that actually reflects the credibility behind the product—science, not fluff.

3

Rooted in Structure, Built for Scale

Pyratine wasn’t just a one-product story - it was a portfolio waiting to make sense.

We created a system that brings cohesion across Pyratine XR and Pyratine 6, with smart color coding, metallic accents, and consistent visual language that builds trust from product to product.

Because if your line looks all over the place, your credibility follows.

Step 2:
Elements the Rebrand Is Built On

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Science/Beauty Logo

A precise logo that balances clinical credibility with visual elegance.

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Medical Visual Language

Inspired by pharmaceutical design—clean, minimal, and trustworthy.

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Metallic Details

Silver and glossy finishes evoke purity, clarity, and high-end performance.

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Signature Brand Red

A bold, consistent red that reinforces recognition and authority.

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Cytokinin Symbol

A subtle metaphor rooted in the product’s scientific and botanical origin.

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Portfolio Consistency

A unified design system across Pyratine XR and Pyratine 6 products.

Step 3:
A Visual System Rooted in Science

Built to Be Remembered

The Pyratine logotype was designed to feel precise, clean, and grounded in science—while still reflecting the sophistication expected from high-end skincare. We used an extended, geometric typeface to convey structure and stability, then refined the spacing to create a sense of calm and confidence.

Where Science Becomes Brand

The result is a visual mark that works across digital and physical formats, reinforcing Pyratine’s identity as both a dermatological solution and a premium brand.

Step 4:
A System Built for Scalability (and Shelf Appeal)

Two Formulas, One Unified System

Each product—Pyratine 6 and Pyratine XR—carries its own distinct color story, but shares a consistent visual language. Glossy finishes, the cytokinin symbol, and red or blue accents bring cohesion across the line while giving each formula its own identity.

Two Formulas, One Unified System

Each product—Pyratine 6 and Pyratine XR—carries its own distinct color story, but shares a consistent visual language. Glossy finishes, the cytokinin symbol, and red or blue accents bring cohesion across the line while giving each formula its own identity.

The Cytokinin Emblem

A visual nod to Pyratine’s botanical roots and patented cytokinin innovation. This symbol blends nature and science—the upper leaf representing origin, the lower segment representing molecular refinement—capturing the essence of clinically proven, plant-powered skincare.

IMPACT

Results and Success

✅ A Brand That Looks as Smart as It Is

The new identity finally reflects Pyratine’s clinical credibility — no more disconnect between product performance and visual presence.

✅ Packaging That Builds Trust (and Stands Out)

Clean design, metallic finishes, and premium cues helped Pyratine hold its own in both medical and high-end retail settings.

✅ Clarity Across the Product Line

A unified system across Pyratine 6 and XR reinforces consistency, confidence, and cross-product recognition.

✅ Design That Signals Results

Strategic use of pharmaceutical-inspired design language communicates safety, efficacy, and scientific authority at first glance

✅ Ready for Bigger Markets

The new brand identity isn’t just pretty — it’s built to scale. Pyratine is now equipped for global expansion and stronger positioning in the clinical skincare category

Client review

Libor, Pyratine’s founder, came to us with a brilliant formula - and branding that screamed “face burn risk.” Results? A glow-up worthy of derm-grade science and luxury shelves.

Read what he had to say ->