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Targa Florio began as Kofola’s line of lemonades made with Sicilian citruses — a tribute to bold flavor, Mediterranean spirit, and the golden age of motorsport. Named after the iconic road race, it blends a spirit of heroism and adrenaline with the full, sun-drenched flavors of ripe fruit.
After a string of successful collaborations, Kofola a.s. brought us in once again - this time to expand Targa Florio’s universe.
Our mission: connect the brand’s heroic story and premium positioning to a new category of tonics, and adapt its identity for evolving formats and audiences.
HEELS MAKE DEALS X TARGA FLORIO
WHAT WE DID:
Our long-term work with Targa Florio focused on smart, cohesive brand growth - from creating their signature line of tonics, to extending formats like the 1.33L bottle and sleek can designs. We introduced new flavors, refined packaging across all SKUs, and crafted visual assets ready to scale across retail, gastro, and digital.
01
TONICS LINE
DEVELOPMENT
02
NEW 1.33L BOTTLE
FORMAT
03
NEW FLAVOR & FORMAT ADAPTATIONS
04
KEY VISUALS
& ASSETS
.
01
SIGNATURE TONICS LINE
We developed Targa Florio’s first-ever tonic range, facing the unique challenge of connecting the brand's heroism and legacy with the fresh, light world of tonics—a category with different rules than lemonades. Our goal was to keep what makes the brand iconic, but reinterpret it for a new context.
- Crafted packaging for classic and flavored tonics, blending luxury cues with clarity and shelf impact
- Integrated heritage symbols into a modern tonic context
- Established a visual blueprint for future product extensions
01
SIGNATURE TONICS LINE
We developed Targa Florio’s first-ever tonic range, facing the unique challenge of connecting the brand's heroism and legacy with the fresh, light world of tonics—a category with different rules than lemonades. Our goal was to keep what makes the brand iconic, but reinterpret it for a new context.
- Crafted packaging for classic and flavored tonics, blending luxury cues with clarity and shelf impact
- Integrated heritage symbols into a modern tonic context
- Established a visual blueprint for future product extensions
TARGA TONICS
VISUAL PILLARS
MOTORISM &
VICTORY
SICILIAN
INGREDIENTS
TONIC
VISUAL LANGUAGE
TRUE TO
THE BRAND
read at MediaGuru.cz
02
IT GOT BIG: 1.33L BOTTLES
As Targa Florio expanded into larger retail formats, we extended the full 1.33L PET line—keeping the brand’s premium edge front and center, even in mass-market environments.
- Designed a unified system for both lemonades and tonics that works seamlessly across the new format
- Translated glass-bottle elegance into bold, high-impact PET
- Used rich color fills, signature gold accents, and consistent layouts for strong shelf presence
These bottles prove that scale can still be stylish - no compromises required.
03
NEW FLAVOR & FORMAT ADAPTATIONS
We introduced a bold new lemonade flavor - Maracuja e Mandarino - expanding Targa Florio’s visual world with a deep, distinctive purple and pushing the palette into richer territory.
As the whole Targa Florio product line shifted to a sleeker, taller can format, it started to lose the premium feel of the original wide design. Kofola brought us in to bring that elegance back.
We recalibrated layout, spacing, and proportions for sleek formats - refining both lemonade and tonic cans to feel elegant, balanced, and unmistakably Targa.
03
NEW FLAVOR & FORMAT ADAPTATIONS
We introduced a bold new lemonade flavor - Maracuja e Mandarino - expanding Targa Florio’s visual world with a deep, distinctive purple and pushing the palette into richer territory.
As the whole Targa Florio product line shifted to a sleeker, taller can format, it started to lose the premium feel of the original wide design. Kofola brought us in to bring that elegance back.
We recalibrated layout, spacing, and proportions for sleek formats - refining both lemonade and tonic cans to feel elegant, balanced, and unmistakably Targa.
04
KEY VISUALS
To support Targa Florio’s growing portfolio across retail and gastro, we developed a flexible set of key visuals built for visibility, storytelling, and scale.
- Cohesive visuals for tonics and 1.33L bottles
- Adaptable across print, digital, and in-store
- Modular system built for consistency and impact
KEY VISUALS
RESULTS:
Our collaboration propelled Targa Florio from a strong lemonade brand to a premium, unified beverage line spanning tonics and new formats.
BRAND COHESION
Lemonades and tonics now share a seamless visual identity, connecting heroism with freshness across every SKU.
PREMIUM SHELF IMPACT
1.33L bottles and sleek cans retain elegance and stand out, even in mass-market settings.
EXPANDED FLAVOR & PALETTE
The introduction of Maracuja e Mandarino brought bold new color and energy to the brand.
CONSISTENT EXPERIENCE EVERYWHERE
Key visuals and modular assets ensure the brand shines across retail, gastro, and digital channels.
READY FOR GROWTH
Every detail is designed for adaptability, setting Targa Florio up for future expansion.
Targa Florio now commands attention—on shelf, in campaigns, and in the minds of consumers.
BRAND MANIFESTO
I’m Targa Florio. I am sea salt crystallized in the glow of the Sicilian sun.
I am the laurel of victory and the celebratory rose of those who have become legends of a unique race.
📍 PRAGUE | NEW YORK
📍 PRAGUE | NEW YORK
We’re proud founders of NUAGENCÍA
