RUSCONA

Full branding and packaging design for a female-founded nail cosmetics brand

ruscona

Challenge

Ruscona is a leading supplier of nail and cosmetic products. The brand was founded in 2010 by Slavomíra Rusnáková who has built a successful international company out of her hobby. Ruscona is constantly pushing the boundaries of quality and places great emphasis on the design and the ingredients used for all their products.

Projecting such high standards into the new brand identity and product design has become our studio mission. The main challenge was creating a consistent design for the entire product portfolio with the timelessness and flexibility that an ever-growing brand needs.

Solution

Behind the brand stands a strong community of almost two hundred thousand manicurists who demand working with quality and precisely tested materials. As artists they have the ability to see every detail and they do also care about the “vibe” of the brand they use in their studios.
That is why it was essential to incorporate all the values ​​that Ruscona represents into the design - premiumity, self-confidence, pride and femininity. We have also projected these values into the new logo, which can stand on its own as a statement, but thanks to the elegant color selection and fine lines, it does not look impersonal.

A combination of matte and metallic materials with precisely selected color palette we have achieved a comprehensive and recognizable product portfolio appearance. 

Under one visual identity, we have combined a complete range of products, all accessories for nail studios, merchandising, print materials, company car branding or a yearly customized diaries for manicurists.

Result and evaluation

We have been cooperating with Ruscona since 2017. Since then we have created several product lines which combine various styles, while being visually connected to the main Ruscona brand.

The community around the brand has grown into a lifestyle. The professional Ruscona team is rapidly expanding to other foreign countries and organises several monthly events, workshops or counseling for manicurists. 

Thanks to our deep understanding of the Ruscona audience, we have raised an already quality supplier to a high-standard design brand which simply grows on your heart and stands out in the market.

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