Synergiq: From Concept to community

From Concept to community: We took Synergiq from an inspiring idea to a fully realized brand, creating a unique identity for a meeting space dedicated to empowering women.

CHALLENGE

Synergiq is a crossroads for women of all walks of life to share inspiring stories, opinions and knowledge. Synergiq’s founder, Terezia, sought a unifying brand name and visual identity to turn conceptual women’s meetings into an inspirational reality.

Objectives

🔘 Develop a brand name that encapsulates a wholesome, motivational environment
🔘 Create a brand color palette that evokes timelessness, passion, and empowerment
🔘 Design a versatile logo for digital and physical use that is professional, modern and tasteful
🔘 Target women who seek community and professional, personal growth
🔘 Stay true to Synergiq’s values while building the brand from the ground up

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CHALLENGE

Synergiq is a crossroads for women of all walks of life to share inspiring stories, opinions and knowledge. Synergiq’s founder, Terezia, sought a unifying brand name and visual identity to turn conceptual women’s meetings into an inspirational reality.

Objectives

🔘 Develop a brand name that encapsulates a wholesome, motivational environment
🔘 Create a brand color palette that evokes timelessness, passion, and empowerment
🔘 Design a versatile logo for digital and physical use that is professional, modern and tasteful
🔘 Target women who seek community and professional, personal growth
🔘 Stay true to Synergiq’s values while building the brand from the ground up

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SOLUTION

Designed as a space for women to inspire and grow

Synergiq, as a concept, is feminine and soulful, facilitating discourse between women in an empowering, inspirational environment. The meeting space supports women’s personal and professional development, combining motivational lectures with a relaxed community feel. Synergiq’s “soul-sharing” ethos comes to fruition in a space where women can form connections, build lasting relationships, and grow both independently and collectively.

NAMING

Our goal was to develop a brand name that was memorable and feminine, while also alluding to the soulful connections formed during motivational or intellectual lectures. Synergiq, the finalized brand name, is a playful combination of the words synergy and chic, embodying the sophisticated, holistic energy created by a female collective, where the combined effect exceeds the sum of individual contributions.

The logo was designed to reflect femininity, central to Synergiq’s core values, as well as modernity and elegance in a professional context. Paired with an abstract, circular symbol, Synergiq’s various logo iterations are manifestations of the expansion of one’s social and intellectual circles as a result of stepping outside your comfort zone.

LALLALALLAAL

Synergiq’s color palette is dominated by a distinctive bright red shade, which is complemented by earthy browns and neutral shades of black and white. Red is central to Synergiq’s branding not only because the color represents passion and courage, but also because red conjures timeless feminine elegance.

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TYPOGRAPHY

Typography is a crucial element in branding because it visually communicates the brand’s personality, values, and messages; how a brand is perceived. In the context of a Synergiq, the dominant font must align with the brand’s mission to inspire, empower, and build community.

Overused Grotesk

The font Overuse Grotesk is a contemporary Sans Serif font renowned for its versatility and modernity. The widespread use of grotesque fonts makes them familiar to audiences, providing a sense of comfort and reliability, while the font’s clean and minimalist aesthetic makes it perfect for elegant body text.

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CONSUMER INSIGHT

By creating a space that fosters connections and personal development, Synergiq is more than just a meeting place; it's a platform for women to empower each other and reach their full potential.

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