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BRAND IDENTITY | HOSPITALITY | FOOD&BEVERAGE | PACKAGING DESIGN | PRINT DESIGN | WEBDESIGN
Virtual Beauty: From AI Tech to a Brand Women Actually Trust
The Future of Beauty Shopping
Virtual Beauty had breakthrough AI tech: face tracing technology that gives users a true-to-life virtual makeup try-on experience in real-time. It was fast, accurate, and seriously impressive.
What it didn’t have was a brand that matched the magic. No spark. No emotional connection. Nothing that spoke directly to the women driving decisions in the beauty industry.
The challenge? Build a brand that felt as seamless, secure, and stunning as the tech itself - modern, feminine, trustworthy, and ready to lead.
- Scope: Brand Naming, Visual Identity, Web Design
- Target: Women 20–45, beauty-savvy and digitally fluent
- Category: AI-powered beauty tech platform
🔘 Craft a modern, feminine brand identity rooted in trust and tech.
🔘 Translate complex AI into a clear, emotionally compelling story.
🔘 Build visual systems that scale across web, app, and content.
🔘 Position Virtual Beauty as the go-to partner for future-facing beauty brands
Step 1:
The Visual Formula of Virtual Beauty
1
Privacy First, Always
Trust is non-negotiable. Virtual Beauty is built on a privacy-first foundation—your data stays yours. AI is used to enhance your experience, never exploit it.
1
Privacy First, Always
Trust is non-negotiable. Virtual Beauty is built on a privacy-first foundation—your data stays yours. AI is used to enhance your experience, never exploit it.
2
Inclusive by Design
Beauty isn’t one-size-fits-all - so the brand couldn’t be either. We designed it to reflect the diversity their tech was built to recognize, celebrating all skin tones, types, and identities. Representation wasn’t just a feature - it was the foundation.
3
Security You Can Feel
From secure data infrastructure to transparent usage policies, Virtual Beauty is committed to protecting users at every step. Beauty tech should make you feel safe, not exposed.
3
Security You Can Feel
From secure data infrastructure to transparent usage policies, Virtual Beauty is committed to protecting users at every step. Beauty tech should make you feel safe, not exposed.
Step 2:
A Logo That Says "Be You"
Designed to Empower, Built to Shine
The Virtual Beauty logo highlights the letters BU—a subtle yet powerful nod to “Be You.” Paired with a delicate spark—a symbol often used to represent AR—the design stands for “U Shine.” Together, they capture confidence, individuality, and the idea that beauty tech should amplify who you already are.
Where Identity Meets Innovation
Clean, modern, and flexible, the mark is built to perform across screens and platforms—always reinforcing the brand’s message: technology that celebrates real beauty.
Where Beauty Meets Code
Every brand element is designed to reflect the fusion of technology and self-expression. The red glow symbolizes the overlap of digital and real worlds, while the spark nods to AR innovation and the empowering message: U SHINE.
A System That Glows
From the radiant spark to the immersive red light, each element is intentional. It’s not just aesthetic—it’s symbolic of connection, confidence, and the seamless blend of beauty and tech in the Virtual Beauty experience.
Step 3:
Bringing the Brand to Life
From Interface to Impact
Virtual Beauty’s brand system was designed not just to live in decks—but to thrive in the real world. From Instagram to in-app experiences, the identity comes alive with motion, glow, and clarity. The spark element animates across digital touchpoints, while the bold typographic style brings consistency across every scroll, swipe, and share.
Beauty in Every Touchpoint
From homepage to hashtag, every detail was crafted to enhance user trust and brand distinction. Whether it’s the subtle face-tracing grid on the website or the spark-activated interactions in social content, Virtual Beauty’s presence is instantly recognizable—built to connect, convert, and scale in a crowded digital beauty space.
Beauty in Every Touchpoint
From homepage to hashtag, every detail was crafted to enhance user trust and brand distinction. Whether it’s the subtle face-tracing grid on the website or the spark-activated interactions in social content, Virtual Beauty’s presence is instantly recognizable—built to connect, convert, and scale in a crowded digital beauty space.
Results and Success
✅ Instant Credibility
The sleek, digital-first look positioned Virtual Beauty as a serious player in AI-driven beauty—right from the first click.
✅ Design With Meaning
The “BU” logo and spark icon brought the message home: Be You. U Shine. Simple, emotional, and unforgettable.
✅ Built to Work Everywhere
The visual system was made to flex—app, web, e-comm, socials—seamless and consistent across every touchpoint.
✅ Built-In Trust Signals
Clean lines, bold typography, and a privacy-first tone built user confidence from first glance to final click.
✅ Ready to Grow
The brand is now equipped to scale across digital touchpoints, partnerships, and new market entry.
✅ Category-Defining Presence
Virtual Beauty now leads with a look that’s as innovative as its tech—unmistakable in the digital beauty space.
What Virtual Beauty Thinks About Working With Us
Love what you see? Let’s build your brand next.
Want to learn more? Schedule an intro video chat 📞 and let’s discuss your goals.
Love what you see? Let’s build your brand next.
Want to learn more? Schedule an intro video chat 📞 and let’s discuss your goals.
Year: 2021
Creative direction: Katerina Horka, Sabina Samuel
Designers: Tereza Kopečná, Viktoriia Safonenko
Studio HEELS MAKE DEALS
📍 PRAGUE | NEW YORK
📍 PRAGUE | NEW YORK
We’re proud founders of NUAGENCÍA
