Queens Don't Quit | HEELS MAKE DEALS | BRANDING, ADVERTISEMENT & WOMEN

LOGO DESIGN | BRAND IDENTITY | PRINT DESIGN | PACKAGING DESIGN | FEMININE

QUEENS DON'T QUIT IS A MOVEMENT

Queens Don’t Quit is a healthy lifestyle fitness brand and community formed by professional coach Maeve Madden. Queens Don’t Quit has become a platform where Maeve, the former professional dancer, best selling author and personal trainer is educating women, helping them improve their health and body confidence and bringing together women from all around the world to achieve their body goals.

FOUNDER OF QDQ

Maeve Madden is the founder of the Queens Don't Quit community. You can join her and other professional trainers in live or online workouts. The exercises are made for everyone. Beginners, advanced Queens or anyone who is ready for a new challenge. Fix that crown!

ALL IN ONE FITNESS APP

Whether you seek to join other Queens through livestreamed workouts or prefer to watch an already recorded class of your favourite trainer, the new QDQ app has got you covered. You can chat with the community about your progress or anything that’s on your mind at the moment. If you’d like to start sharing your own workouts, you can join the app as an influencer and schedule your own livestreams. In the design we have aimed to create a fun and user friendly enviroment with a focus on the LIVE streams and ongoing events. You also get your daily personalised motivating notes reminding you that you are the Queen!

LOGO DESIGN

We aimed to create a logo design, that would work in online environment, but would also make a kickass t-shirt print. Queens Don’t Quit is a motivational quote on its own. The essential brand message - Queens Do It! stands out as the central focus point of the logo form. The logo design communicates both strength and femininity, as these two words are no contrasts, but they go hand in hand. The three-stars characteristic crown that was custom-made for QDQ by our studio works as a brand expression element and a symbol to represent the whole brand and it’s philosophy. It’s easily recognisable and it reminds us the Queens shining within all of us.

CONTEMPORARY VISUAL IDENTITY

QDQ’s visual identity communicates the core message and essence of the brand. It also needs to be functional and work great within all communication channels. The tone of voice of QDQ is supportive and personal. We aim to create a brand experience that ensures our Queens feel like the brand is speaking directly to them. QDQ is a strong and powerful brand, and the identity reflects that. The visual style is confident, fresh and you certainly wouldn’t overlook it. (Images shown below are used as a style benchmark.)

STRONG VIVID COLORS

Working out is fun! And so is the empowering color pallete Heels Make Deals handpicked for Queens Don’t Quit. We work with feminine pink tones combined with distinctive and vivid colors. Selected colors are recognizable across all platforms and are easily connected with the QDQ brand.