LOGO DESIGN | BRAND IDENTITY | PRINT DESIGN | PACKAGING DESIGN | FEMININE
Can Branding Really Empower a Community? Discover How We Did It with the Queens Don’t Quit Fitness Brand
When Queens Don’t Quit, the empowering fitness brand led by the spirited Maeve Madden, came to us, they had one big goal: to create a brand design that would unite like-minded women and give them confidence—one that was as bold and vibrant as Maeve herself. They needed a look that was strong, empowering, fun, and full of life—something that could light up a room (or a screen) and get women everywhere excited to join in.
Our mission? Develop a killer logo, a playful and vibrant visual language, and those essential brand elements that would serve as the foundation for their online presence, including an intuitive, accessible fitness app that screams "Queens Do It!"
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Objectives
🔘 Create a distinctive logo and brand identity that’s bold, smart, and perfectly captures the empowering spirit of Queens Don’t Quit.
🔘 Develop a playful and vibrant visual language that speaks to a global audience of women seeking health, confidence, and connection.
🔘 Design brand elements that are as fun as they are functional, ensuring they pop across all platforms, especially the fitness app.
🔘 Create a user-friendly and inclusive visual style for the app that aligns with the brand’s empowering message and engaging design
🔘 Develop a cohesive social media design, including an Instagram feed design, that amplifies the brand’s bold and vibrant identity across digital platforms.
🔘 Inject a sense of fun and boldness into every aspect of the branding, to match Maeve’s energetic personality and inspire the community.
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CONSUMER INSIGHT
Empowering Women Through Connection and Confidence
At the heart of Queens Don’t Quit is a deep understanding of the modern woman’s desire for both community and empowerment.
The brand appeals to women who are not only looking to improve their physical fitness but also seeking a supportive network where they can connect with like-minded individuals. These women want to feel strong, confident, and celebrated in their journey, and they value a brand that resonates with their personal goals and aspirations.
Our approach was rooted in the insight that women are more likely to engage with a brand that makes them feel seen and supported. By creating a bold, vibrant brand design that embodies confidence and inclusivity, Queens Don’t Quit taps into the collective desire for a community that empowers women to push beyond their limits, knowing they have a tribe cheering them on. This consumer insight guided every aspect of the brand’s development, ensuring that it not only meets the needs of its audience but also inspires them to embrace their inner Queens.
Bringing the Queens Don’t Quit Vision to Life
With the objectives clearly defined, we set out to create a brand identity that would resonate with women around the world, inspiring them to embrace their inner Queen. We knew that the branding needed to be more than just visually appealing; it had to be a rallying call for confidence, strength, and community. Here’s how we made it happen:
LOGO DESIGN
Bold, Smart, and Unmistakably Queens
The first step in our mission was to design a logo that embodied the essence of Queens Don’t Quit. We wanted something that wasn’t just bold and vibrant, but also packed with meaning—a symbol that would instantly connect with women. The result? A dynamic logo featuring the empowering message “Queens Do It!” front and center, accompanied by a custom three-star crown. This logo wasn’t just a design; it was a statement. Whether on a t-shirt, a website, or an app icon, it’s a symbol of strength, femininity, and unshakable confidence.
VISUAL LANGUAGE
Playful, Vibrant, and Inclusive
Working out is fun! We wanted the visual identity of Queens Don’t Quit to reflect that same energy and excitement. We developed a visual language that was as lively as it was empowering. We chose a color palette bursting with energy—feminine pinks mixed with bold, vibrant hues—to create a look that’s instantly recognizable and impossible to ignore. This playful yet powerful visual identity was carefully crafted to resonate across all digital and physical touchpoints, ensuring a cohesive experience that reinforces the brand’s message of confidence and community. This visual language was also extended to the social media design, with a particular focus on creating an Instagram feed that would visually engage and inspire the brand’s audience.
BRAND ELEMENTS
Fun Meets Function
To truly bring the Queens Don’t Quit brand to life, we designed a suite of brand elements that were as fun as they were functional. These elements—ranging from custom icons to typography—were tailored to work seamlessly across all platforms, especially the Queens Don’t Quit fitness app. We opted for typography that’s bold and clear, yet playful, ensuring that every piece of communication, whether on social media or in-app, was instantly engaging and accessible.
FITNESS APP DESIGN
User-Friendly, Inclusive, and Empowering
The Queens Don’t Quit fitness app was where all our efforts came together. We translated the bold, vibrant visual identity into an intuitive and inclusive app interface that makes every user feel like they’re part of something special. From personalized motivational messages to seamless navigation, the app was designed to be as empowering as it is engaging. Whether users were logging on for a live-streamed workout or catching up on the latest on-demand class, they were greeted with an interface that’s easy to use, visually stunning, and packed with features that inspire confidence and community.
RESULTS
A Brand That Resonates and Unites
The outcome was a brand identity that truly captured the essence of Queens Don’t Quit. Bold, vibrant, and empowering, the brand now unites women around the globe, giving them the confidence to take on their fitness journeys together. The logo and visual language are instantly recognizable, the brand elements are both fun and functional, and the fitness app is a seamless extension of the brand’s empowering message. The cohesive social media design, especially the Instagram feed, has become a key touchpoint for engaging and inspiring the community.
This project wasn’t just about creating a brand; it was about building a movement. A movement that empowers women, celebrates confidence, and unites like-minded individuals under the banner of Queens Don’t Quit. And that’s exactly what we accomplished.
LET’S CREATE SOMETHING BOLD TOGETHER!
At Heels Make Deals, we’re passionate about building brands that do more than just stand out—they bring people together, inspire confidence, and spark movements. If you’re ready to take your brand to the next level with a vibrant visual identity, engaging social media design, or an intuitive app interface, we’re excited to partner with you. Let’s join forces and craft a brand that truly resonates with your audience. Reach out to us today, and let’s start turning your vision into reality!
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LET’S CREATE SOMETHING
BOLD TOGETHER!
At Heels Make Deals, we’re passionate about building brands that do more than just stand out—they bring people together, inspire confidence, and spark movements. If you’re ready to take your brand to the next level with a vibrant visual identity, engaging social media design, or an intuitive app interface, we’re excited to partner with you. Let’s join forces and craft a brand that truly resonates with your audience. Reach out to us today, and let’s start turning your vision into reality!
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HAVE A PROJECT OR BRAND IN MIND THAT YOU'D LIKE TO DISCUSS?
We'd love to talk about it. Reach out to us to arrange a call 📞 or an in-person meeting 🤝
HAVE A PROJECT OR BRAND IN MIND THAT YOU'D LIKE TO DISCUSS?
We'd love to talk about it. Reach out to us to arrange a call 📞 or an in-person meeting 🤝
📍 PRAGUE | NEW YORK
📍 PRAGUE | NEW YORK
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