Targa Florio Tonic

TONICS

WITH SICILIAN INGREDIENTS

client: Kofola a.s.

read at MediaGuru.cz

Targa Florio Tonics is a new product range sold under the brand Targa Florio, which originally included a product line of premium lemonades from Sicilian citrus fruit.

The tonics are a continuation of the brand and extend the brand DNA to a new segment of tonic waters.

ORIGINAL PRODUCT PORTFOLIO

BRAND DNA

Targa Florio is a brand of quality lemonades made from Sicilian citrus fruits, which is now launching a range of premium tonics.

Like the story of Targa lemonades, the world of tonics is inspired by historic Sicilian car races and is created in honour of the heroes who took part in the races. Targa Florio is a symbol of heroism, energy and courage.

Unconventional ingredients such as laurel, Sicilian sea salt and rose enrich the taste of Targa Florio tonics, bringing authentically Sicilian enjoyment to anyone who enjoys new challenges, trying new things and seeking a sense of uniqueness.

MOODBOARD

.

TONIC PRODUCT CORE

WHAT SETS THE NEW PRODUCT APART?

— Tonics go beyond the citrus world
— Adult and premium product
— Gastro focus, bar environment
— Tradition and quality Sicilian ingredients
— Visual language of tonic water world
— Complementing the premium segment of Kofola products

TARGA TONICS

VISUAL PILLARS

MOTORISM &
VICTORY

SICILIAN
INGREDIENTS

TONIC
VISUAL LANGUAGE

TRUE TO
THE BRAND

PRESS RELEASE

“…The packaging design for the new products, as well as the key visuals, were created by Heels Make Deals studio.

“The Targa Florio brand symbolises the victory and courage associated with the legendary Sicilian races. In preparing the packaging design for the new products, we have combined the brand DNA with the subtlety and sophistication of the tonic world,” as was the conceptualisation of the design described by the art directors.”

read the full press release at MediaGuru.cz

PRESS RELEASE

SOLUTION

GLASS 0.25 L

TONICA
ORIGINALE