Looking for fresh inspiration in the marketing world? This month’s top brand activations women love are making waves—creating viral moments that capture attention, drive engagement, and spark conversations.
From a massive inflatable Kim Kardashian in Times Square to Louis Vuitton’s groundbreaking beauty launch, these campaigns prove that bold moves and cultural relevance are the keys to standing out.
Curious about what makes these top brand activations so irresistible? Keep reading to uncover the latest brand marketing trends and how you can apply them to your own strategy.
SKIMS Takes Over Times Square With a 60-Foot Inflatable Kim Kardashian
A Masterclass in Out-of-Home (OOH) Marketing
How do you launch a swimwear collection in a way that’s impossible to ignore? If you’re SKIMS, the answer is simple: a 60-foot inflatable Kim Kardashian taking over Times Square.
This bold OOH stunt transformed a product launch into a viral sensation. SKIMS has perfected the art of delivering delivers some of the top brand activations women love, blending aspiration with playfulness, and this campaign proves why they’re marketing geniuses.
Why It’s Smart:
👙 Unmissable Scale – Times Square is one of the world’s busiest locations, making this campaign impossible to overlook.
👙 Brand Power – Kim Kardashian’s influence is undeniable. Her larger-than-life presence strengthens the SKIMS identity.
👙 Perfect Product Tie-In – A swimwear launch with a giant inflatable figure? It’s the perfect summer statement.
💡 Heels Make Deals’ Take:
You don’t need a giant inflatable, but you do need a visual, attention-grabbing brand moment that people will talk about. This aligns with one of the top branding trends of 2025: Experience-Driven Branding—creating memories over just selling products. Learn more about this approach in our post on 5 Branding Trends Redefining 2025.
Sources:
📌 See the campaign
📌 Check it out on Instagram
Hailey Bieber x FILA: A 90s Nostalgia-Infused Athleisure Hit
Celebrity Collaborations That Women Can’t Get Enough Of
Hailey Bieber has already established herself as a trendsetter, and her latest collab with FILA cements that status. The Spring/Summer 2025 collection features baby tees, oversized sweatshirts, and classic FILA logos—perfectly blending nostalgia with today’s minimalist streetwear aesthetic.
Why It’s Smart:
👟 Hailey Bieber’s Fashion Influence: Every style she wears becomes a must-have, making her the perfect choice for FILA’s modern refresh.
👟 90s Revival: Y2K fashion is booming, and FILA is leveraging that cultural moment to engage both Gen Z and Millennials.
👟 Luxury Athleisure Appeal: The line is designed to be effortless yet elevated, making it more than just sportswear—it’s a statement.
💡 Heels Make Deals’ Take:
This isn’t Hailey Bieber’s first masterclass in branding. Remember how her Rhode Peptide Lip Treatment launch dominated beauty marketing? She built anticipation months before the product even dropped—proving that pre-launch hype is one of 2025’s biggest marketing trends.The takeaway? Whether you’re launching a product or a fashion line, teasing it early and making it feel like a must-have moment can drive serious demand. It’s the same strategy behind the most successful brand activations women love—creating excitement, exclusivity, and cultural relevance. Discover how Rhode used this approach in our post on Brand Activations of 2025 (So Far).
Sources:
📌 Read more about the collaboration
📌 See the FILA x Hailey Bieber drop
Pantone Honors Drew Barrymore With Her Own Signature Color
The Power of Personalization in Branding
When Pantone introduces a new color, it’s always a cultural moment—but this time, it was personal. In honor of Drew Barrymore’s 50th birthday, they released Drew Barrymore Yellow, a golden hue meant to reflect her warmth, optimism, and charisma.
Why It’s Smart:
💛 Emotional Storytelling: A color that represents a person rather than a product is a unique, heartfelt branding move.
💛 Historical Significance: Drew joins an elite club—only a handful of icons, including Prince and Kate Spade, have had custom Pantone shades.
💛 A Lasting Legacy: This color doesn’t just celebrate her birthday—it cements her impact on culture for years to come.
💡 Heels Make Deals’ Take:
Think beyond products. How can you turn an emotional moment into a brand movement?
Sources:
📌 Learn about Drew Barrymore Yellow
Nike x SKIMS: A Game-Changing Activewear Collaboration
Reinventing Performance and Style for Women Athletes Everywhere
Nike and SKIMS have joined forces to create NikeSKIMS, an activewear line designed specifically for female athletes. This collaboration blends Nike’s performance innovation with SKIMS’ expertise in body-contouring fits.
Why It Works:
🏋️♀️ A New Standard for Fit: The collection prioritizes inclusivity, ensuring that all women—no matter their size—feel confident in their gear.
🏋️♀️ Performance Meets Fashion: Unlike standard athleticwear, NikeSKIMS focuses on both function and aesthetics, redefining the category.
🏋️♀️ A Cultural Power Move: With Nike’s global reach and SKIMS’ massive influence, this isn’t just a launch—it’s a revolution.
💡 Heels Make Deals’ Take:
Cross-industry collaborations can redefine market expectations and drive mass engagement.
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Louis Vuitton Enters the Beauty Industry With Pat McGrath
Luxury Branding Meets High-End Beauty
Luxury fashion brands moving into beauty isn’t new—but Louis Vuitton’s partnership with legendary makeup artist Pat McGrath takes things to another level. La Beauté Louis Vuitton, launching in Autumn 2025, promises to be a high-end, high-performance cosmetics line.
Why It’s Smart:
💋 Brand Heritage Meets Modern Beauty: LV has dabbled in beauty since 1927, but this is their biggest move yet.
💋 Pat McGrath’s Influence: The world’s most respected makeup artist is behind this launch, making it instantly credible.
💋 A New Standard in Luxury Beauty: With Louis Vuitton’s craftsmanship and McGrath’s expertise, this is set to redefine the intersection of fashion and beauty.
💡 Heels Make Deals’ Take:
If you’re entering a crowded market, collaborate with the best to set high standards and stand out from the competition.
Sources:
📌 Get the details on LV Beauty
📌 Read more on The Cut
🌟 Key Takeaways: How to Apply These Lessons to Your Own Brand
We saw it last month, and it’s not going anywhere—big, immersive brand activations are the real power move in 2025. The top brand activations women love aren’t just selling products; they’re creating unforgettable brand experiences that stick. IRL engagement > everything. The bigger, the better.
But here’s the thing: you don’t need a billion-dollar budget to do the same.
The secret? Own a moment. Make people feel something. Give them a reason to talk.
✔ Create Something People Wait For – Pantone gave Drew Barrymore her own color, but you don’t need to be Pantone. A local bakery could drop a seasonal pastry in a custom shade—something people anticipate, post about—giving people a reason to count down the days. This is how you turn a simple product into a branded marketing moment that sparks engagement.
✔ Turn the Ordinary Into the Unexpected – SKIMS made waves with a 60-foot inflatable, but you don’t need a giant stunt to grab attention. A streetwear brand could shoot a winter coat campaign on a beach, flipping expectations and making people stop and stare. These unexpected brand activations are what drive social sharing and virality.
✔ Make Collaborations Feel Fresh – The best brand collaborations feel unexpected yet natural. Think of a coffee shop teaming up with a tattoo artist to create latte art inspired by local ink. Weird? Yes. Shareable? Absolutely. Collaborative brand campaigns like this turn everyday experiences into standout branding moments.
✔ Honor Culture & Legacy in Your Own Way – You don’t need decades of history to create cultural impact. Reinvent a Y2K branding trend, remix a classic design, or put a fresh spin on something familiar—people connect with what feels personal. The most impactful brand activations are the ones that tap into emotion and nostalgia.
✔ Keep People Guessing – The best marketing moments are the ones no one saw coming. What’s something playful, bold, or a little unexpected that your brand can own? When you surprise people, they remember you. Innovative brand activations break through the noise and create lasting impressions.
At the end of the day, it’s not about budget—it’s about creating a brand activation that people want to be part of.
Remember, marketing in 2025 is about creating more than just a product—it’s about sparking excitement, building loyalty, and keeping your audience hooked. Ready to level up your game?
Final Thought: Make It Count
In 2025, the most successful brand campaigns aren’t just about selling a product—they’re about crafting unforgettable brand activations. If your campaign doesn’t stop people in their tracks, spark conversations, and create shareable moments, it’s getting lost in the noise.
So before launching your next big idea, ask yourself: 💡 “What’s the moment we’re creating that people will remember long after they’ve seen it?”
Because when you create a moment, you don’t just launch a product—you start a movement.
Now, go make it happen. 🚀
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