Packaging isn't just about aesthetics—it's a powerful tool that shapes consumer behavior. In this post, we explore how elements like color, shape, size, and typography can influence purchase decisions and enhance brand loyalty. Ready to transform browsers into buyers? Dive into the strategic power of packaging design.
Women are the driving force behind travel decisions, yet the hospitality industry often falls short in meeting their needs. This post explores the untapped potential of female consumers and provides practical strategies for businesses to stand out in a crowded market. Discover how to create novel, positive, and share-worthy experiences that resonate with women and boost your business.
By understanding and embracing the preferences and behaviors of female consumers, hospitality businesses can enhance their offerings, build stronger connections, and drive greater engagement and loyalty.
Za obalovým designem pro nové produkty, stejně tak jako za přípravou klíčových vizuálů stojí studio Heels Make Deals. „Značka Targa Florio symbolizuje vítězství a odvahu spjatou s legendárními sicilskými závody. Při přípravě obalového designu pro nové produkty jsme brandovou DNA značky propojili s jemností a rafinovaností světa tonikových nápojů,” přibližuje designovou koncepci art direktorka Kateřina Horká.
The startup tech software was in a need of branding to become attractive for medium to large beauty brands and the decision makers within those, mainly comprised of women. Those who understand not only the technology benefits the Virtual Beauty technology brings to their business but also the importance of branding itself. When creating the visual identity we kept that in mind.
Women control or influence 85% of consumer spending.
Women are often buying on behalf of everyone in their households and beyond. Even in traditionally male sectors (finance, tech & electronics, hospitality etc.) women a dominant force in shopping.
Women are catalysts of change.
Just as women's influence has sparked transformations in the workplace—like the shift from maternity to parental leave and the rise of flexible job options for everyone—they're also shaping the consumer marketplace. A great example is the growing preference among younger generations to support companies making a positive social impact.
Women Control Wealth.
Women in the United States currently oversee around $11 trillion in assets, a number that is expected to grow to $30 trillion by 2030.
92% of women actively share deals and online recommendations.
Once your brand makes an impact on women, they tend to be loyal and spread it far and beyond.
Women are taking on the role of primary earners for their families more than ever.
Approximately 70% of mothers in the United States are likely to assume the role of primary financial providers before their children reach the age of 18.
Men and Women are not the same. DUH.
People widely acknowledge that men and women are distinct, with profound, unique, intriguing, and valuable differences (reasoning, behavior, priorities etc.) Despite the undeniable significance of the female audience, why do women continue to be overlooked in marketing?
Heels Make Deals: Creative studio focused on women
Our studio has extensive experience in women-centred design and branding, encompassing all brand touch-points, activations, and advertisement. Looking for personalized design assistance?
DM us today!
www.heelsmakedeals.com
sources: Forbes, Yankelovich Monitor & Greenfield Online Bridget Brennan, Forbes McKinsey & Company Mindshare/Ogilvy & Mather Jennifer Glass, R. Kelly Raley (UT, Austin), and Joanna Pepin (Univ. at Buffalo, SUNY), Council of Contemporary Families
At HEELS MAKE DEALS, we've always believed in fashion that makes a statement, both in style and purpose. That's why we're elated to team up with WO-MUM, a beacon of sustainable elegance in the fashion world. Their garments, beautifully crafted by local European designers, aren’t just for the maternity and nursing phase. Every piece is tailored for any woman who wishes to embody elegance and sexiness, all while championing eco-conscious choices.
WO-MUM's commitment goes beyond just design. They're redefining circular fashion with their unique renting option, ensuring that sustainability is woven into every fiber of their brand.
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