women Archives | HEELS MAKE DEALS | Branding Studio For Lifestyle Brands

September 11, 2025 — No Comments

Planned vs. Reactive: 5 Lifestyle Brand Activations That Nailed Cultural Timing

In 2025, lifestyle brand activations are moving faster than ever. Some take months of planning, others go viral overnight — but the best all share one thing: perfect cultural timing. From Rare Beauty x Tajín to Taylor Swift’s reactive wave, these brand moments prove how strategy, speed, and emotional resonance turn campaigns into cultural currency.

Published by heelsmakedeals in Blog Posts

Tags: branding, creative studio, female targeted, gisou, heels make deals, hospitality branding, ikea, johnie walker, marketing trends, olipop, rare beauty, reactive marketing, rosie huntington, sabrina carpenter, taylor swift, taylor swift marketing, women, women centered design

May 22, 2025 — No Comments

Emotional Branding Campaigns: What May’s Boldest Brands Got Right

Not just noise — real moves that made meaning. We break down four of May’s smartest brand activations and show what you can learn from each one.

Published by heelsmakedeals in Blog Posts

Tags: beauty branding, brand activations, branding, cerave, heels make deals, hospitality branding, kerastase, lancome, marekting for women, marketing campaigns, marketing that works, marketing trends, uber eats, women, women centered design

April 9, 2025 — No Comments

Heels Make Deals at How to Brand: The Role of Design in Rebranding

What does it really take to rebrand with impact? In our talk at the How to Brand conference, Heels Make Deals shared how design became a strategic asset in the Korunní rebrand—transforming more than just visuals. This post dives into our approach, key insights, and why branding should always go beyond the surface.

Published by heelsmakedeals in Blog Posts

Tags: branding, creative studio, how to brand, rebranding, women

March 25, 2025 — No Comments

How Jacquemus’ Emotional Storytelling Can Inspire Your Brand Strategy

Discover how Jacquemus turns fashion into emotional experiences through powerful storytelling. Learn how to apply these strategies to create deeper connections with your audience and make your brand unforgettable.

Published by heelsmakedeals in Blog Posts

Tags: advertising campaigns, branding, creative studio, Emotional Marketing, emotional storytelling, female targeted, heels make deals, Jacquemus, Marketing Inspiration, women, women centered design

March 13, 2025 — No Comments

Brand Activations Women Love – This Month’s Best Marketing Trends

From a giant inflatable Kim Kardashian in Times Square to viral luxury brand collabs, this month’s top brand activations women love are making waves. But here’s the twist -small brands can steal these strategies too! Discover the latest marketing trends and how to make them work for your business.

Published by heelsmakedeals in Blog Posts

Tags: brand activations, branding, branding agency, creative studio, design for women, female targeted, heels make deals, kim kardashian, marketing for women, marketing trends, nike, pantone, skims, women, women centered design

August 21, 2024 — No Comments

Transform Shoppers into Buyers: The Power of Packaging Design

Packaging isn't just about aesthetics—it's a powerful tool that shapes consumer behavior. In this post, we explore how elements like color, shape, size, and typography can influence purchase decisions and enhance brand loyalty. Ready to transform browsers into buyers? Dive into the strategic power of packaging design.

Published by heelsmakedeals in Blog Posts

Tags: branding, colors in packaging, elegant packaging, female targeted, feminine design, heels make deals, luxury packaging, packaging, packaging design, packaging design studio, strategic packaging design, women, women centered design

August 6, 2024 — No Comments

Heels Make Deals Partners with Pernod Ricard Germany to Highlight Women’s Influence in Hospitality

Heels Make Deals and Pernod Ricard's Lillet join forces to champion women in hospitality. Discover how focusing on female consumers can boost business and create unforgettable experiences. Learn more about the impact of diversity in the industry.

Published by heelsmakedeals in Uncategorized

Tags: bar symposium cologne, creative studio, diversity in hospitality, female empowerment, heels make deals, hospitality branding, hospitality industry, lilliet, pernod ricard, women, women in hospitality

July 22, 2024 — No Comments

What women want from the hospitality industry – Harnessing the Potential of Female Guests

Women are the driving force behind travel decisions, yet the hospitality industry often falls short in meeting their needs. This post explores the untapped potential of female consumers and provides practical strategies for businesses to stand out in a crowded market. Discover how to create novel, positive, and share-worthy experiences that resonate with women and boost your business.

Published by heelsmakedeals in Blog Posts, Uncategorized

July 15, 2024 — No Comments

Functional waters are the new wave, but can traditional brands ride it without losing their identity? We helped the Queen of mineral waters launch a fresh new line.

"Za podobou plechovek stojí agentura Heels Make Deals, která navrhla i redesign celého portfolia značky Korunní. Design plechovek klade důraz na funkční látky, které jsou jádrem produktů. Cílem bylo na první pohled komunikovat zdravou, neslazenou minerální vodu s funkčními benefity a jasně se vymezit od vizuality sladkých energetických nápojů."

Více info v článku : https://www.mediaguru.cz/clanky/2024/05/dara-rolins-prezpivala-pro-korunni-pisen-co-o-mne-vies/

Case study: https://heelsmakedeals.com/project/korunni-functional

Published by heelsmakedeals in PR, Updates

Tags: branding, functional water, Korunni, Korunni obal, kreativní studio, packaging, reklamní agentura, women, women centered design

July 15, 2024 — No Comments

Want to Boost Your Hospitality Business? Focus on Female Consumers – Here’s Why

By understanding and embracing the preferences and behaviors of female consumers, hospitality businesses can enhance their offerings, build stronger connections, and drive greater engagement and loyalty.

Published by heelsmakedeals in Blog Posts

Tags: branding, creative studio, female targeted, hospitality branding, hospitality design, hotel branding, resort branding, restaurant branding, women, women centered design, women decision makers, women in hospitality

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