Packaging isn't just about aesthetics—it's a powerful tool that shapes consumer behavior. In this post, we explore how elements like color, shape, size, and typography can influence purchase decisions and enhance brand loyalty. Ready to transform browsers into buyers? Dive into the strategic power of packaging design.
Heels Make Deals and Pernod Ricard's Lillet join forces to champion women in hospitality. Discover how focusing on female consumers can boost business and create unforgettable experiences. Learn more about the impact of diversity in the industry.
Published by heelsmakedeals in Uncategorized
Women are the driving force behind travel decisions, yet the hospitality industry often falls short in meeting their needs. This post explores the untapped potential of female consumers and provides practical strategies for businesses to stand out in a crowded market. Discover how to create novel, positive, and share-worthy experiences that resonate with women and boost your business.
Tags: branding, creative studio, diversity in hospitality, empower, female consumer, female targeted, female travelers, gender marketing, hospitality branding, hospitality industry, hospitality marketing, kreativní studio, New York, packaging, Prague, reklamní agentura, travel trends, women, women centered design, women in hospitality, women in leadership hospitality, women's travel preferences
"Za podobou plechovek stojí agentura Heels Make Deals, která navrhla i redesign celého portfolia značky Korunní. Design plechovek klade důraz na funkční látky, které jsou jádrem produktů. Cílem bylo na první pohled komunikovat zdravou, neslazenou minerální vodu s funkčními benefity a jasně se vymezit od vizuality sladkých energetických nápojů."
Více info v článku : https://www.mediaguru.cz/clanky/2024/05/dara-rolins-prezpivala-pro-korunni-pisen-co-o-mne-vies/
Case study: https://heelsmakedeals.com/project/korunni-functional
By understanding and embracing the preferences and behaviors of female consumers, hospitality businesses can enhance their offerings, build stronger connections, and drive greater engagement and loyalty.
Published by heelsmakedeals in Blog Posts
What Is Canva?
Canva is a web-based graphic design tool that simplifies the creation of digital and print materials. It's known for its user-friendly interface, making it accessible for users of all skill levels to create professional-quality designs.
The Role of Canva in Design Handover
Canva is not only a tool for individual creativity but also a powerful platform for designers to share professionally created templates with clients. These templates enable clients to make personalized edits to designs, ensuring the final products meet their specific needs without requiring deep technical design skills.
How to Work with Professional Templates
When a designer shares a Canva template, it allows for straightforward customization:
- Access the Template: Click the link provided by your designer. If prompted, log in to Canva or sign up for a free account to access the template.
- Edit Text: Click on any text element to modify the content. You can change the font size, color, and alignment.
- Customize Design Elements: Swap out photos or videos with your own or choose from Canva’s extensive library.
- Download or Share: Once satisfied with your design, download it in the format that best suits your needs, such as PNG, JPG, or PDF or share it directly from Canva to your social media or email.
Benefits for Clients and Designers
For Clients: Canva templates provide a cost-effective solution, reducing design time and expenses. This efficiency allows for the reallocation of resources into other business areas, while simple customization maintains brand consistency and fosters effective collaboration with your designers.
For Designers: Canva templates streamline the handoff process, giving clients the ability to easily update materials. This reduces the need for minor revisions and ensures the integrity of the design.
Do I Need a Canva Pro Subscription?
Our studio provides templates that are fully functional with the free version of Canva. This ensures that you can utilize and customize our templates without needing a Pro subscription. If a template requires Pro elements, it will be clearly stated, but the majority are designed to be accessible to all users.
In Conclusion
Canva bridges the gap between professional design and client-side customization. By utilizing templates, clients gain the ability to adapt and personalize their materials with ease, making Canva an indispensable tool in the collaborative design process.
Published by heelsmakedeals in Updates
January 18, 2024 — No Comments
Women-centered studio Heels Make Deals launches new empowering website
We are excited to announce the launch of our new website! Heels Make Deals website is designed to present our expertise in helping brands connect with the influential female audience. Discover the key to unlocking success in a female-driven market.
Creative studio focused on women
Did you know that up to 85% of all purchase decisions worldwide are made by women*? Our website highlights this essential aspect of branding and emphasizes our commitment to helping your brand resonate with this influential demographic.
*(source: Yankelovich Monitor & Greenfield Online)
Clear overview of services
Our website now better communicates the diverse range of services we offer. Whether you're seeking a distinctive brand identity, captivating advertising campaigns, or a powerful online presence, our team is dedicated to delivering impactful results. Discover our services page to see how we can be of assistance.
See our list of services
Look behind the scenes of building successful brands
We take pride in creating the best branding solutions for our clients. We've crafted various projects for brands across various industries. Check out how we approach projects in each area of expertise along with a showcase of successful projects we've undertaken.
See our case studies
Looking to elevate your brand in a specific industry?
Our website offers valuable insights and tips for branding in Hospitality & Real Estate, Health & Beauty, Fashion & Apparel, Food & Beverage, Tech & Services, Events & Lifestyle, and Sustainability Projects. Benefit from the expertise of our studio.
See our areas of expertise
Published by heelsmakedeals in Updates
Česká značka Gynella představila novou tvář stvořenou ženami. Nová komunikace je postavena jako konverzace ženy se ženou.
„Do vizuálu a komunikace jsme vnesly intimitu, příjemné prostředí a důvěrnost, která je důležitá pro každou z nás, a tedy i pro zákaznice Gynelly,“ přiblížila Sabina Samuel, art direktorka studia Heels Make Deals, jež se na přípravě nové vizuální komunikace podílela.
Přečtěte si více v článku:
https://www.mediaguru.cz/clanky/2023/02/gynella-prosla-ve-spolupraci-se-zenami-rebrandingem/
From the first creative idea to the final outcome. Heels Make Deals stands behind the whole brand concept, identity, packaging and campaign incl. TVC concept and script for Vinea Frizzante.
January 11, 2024 — No Comments
MÉDIÁŘ: Heels Make Deals vytvořilo identitu americkému projektu Virtual Beauty
The startup tech software was in a need of branding to become attractive for medium to large beauty brands and the decision makers within those, mainly comprised of women. Those who understand not only the technology benefits the Virtual Beauty technology brings to their business but also the importance of branding itself. When creating the visual identity we kept that in mind.
Published by heelsmakedeals in Updates
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