Packaging isn't just about aesthetics—it's a powerful tool that shapes consumer behavior. In this post, we explore how elements like color, shape, size, and typography can influence purchase decisions and enhance brand loyalty. Ready to transform browsers into buyers? Dive into the strategic power of packaging design.
Women are the driving force behind travel decisions, yet the hospitality industry often falls short in meeting their needs. This post explores the untapped potential of female consumers and provides practical strategies for businesses to stand out in a crowded market. Discover how to create novel, positive, and share-worthy experiences that resonate with women and boost your business.
Tags: branding, creative studio, diversity in hospitality, empower, female consumer, female targeted, female travelers, gender marketing, hospitality branding, hospitality industry, hospitality marketing, kreativní studio, New York, packaging, Prague, reklamní agentura, travel trends, women, women centered design, women in hospitality, women in leadership hospitality, women's travel preferences
"Za podobou plechovek stojí agentura Heels Make Deals, která navrhla i redesign celého portfolia značky Korunní. Design plechovek klade důraz na funkční látky, které jsou jádrem produktů. Cílem bylo na první pohled komunikovat zdravou, neslazenou minerální vodu s funkčními benefity a jasně se vymezit od vizuality sladkých energetických nápojů."
Více info v článku : https://www.mediaguru.cz/clanky/2024/05/dara-rolins-prezpivala-pro-korunni-pisen-co-o-mne-vies/
Case study: https://heelsmakedeals.com/project/korunni-functional
By understanding and embracing the preferences and behaviors of female consumers, hospitality businesses can enhance their offerings, build stronger connections, and drive greater engagement and loyalty.
Published by heelsmakedeals in Blog Posts
What Is Canva?
Canva is a web-based graphic design tool that simplifies the creation of digital and print materials. It's known for its user-friendly interface, making it accessible for users of all skill levels to create professional-quality designs.
The Role of Canva in Design Handover
Canva is not only a tool for individual creativity but also a powerful platform for designers to share professionally created templates with clients. These templates enable clients to make personalized edits to designs, ensuring the final products meet their specific needs without requiring deep technical design skills.
How to Work with Professional Templates
When a designer shares a Canva template, it allows for straightforward customization:
- Access the Template: Click the link provided by your designer. If prompted, log in to Canva or sign up for a free account to access the template.
- Edit Text: Click on any text element to modify the content. You can change the font size, color, and alignment.
- Customize Design Elements: Swap out photos or videos with your own or choose from Canva’s extensive library.
- Download or Share: Once satisfied with your design, download it in the format that best suits your needs, such as PNG, JPG, or PDF or share it directly from Canva to your social media or email.
Benefits for Clients and Designers
For Clients: Canva templates provide a cost-effective solution, reducing design time and expenses. This efficiency allows for the reallocation of resources into other business areas, while simple customization maintains brand consistency and fosters effective collaboration with your designers.
For Designers: Canva templates streamline the handoff process, giving clients the ability to easily update materials. This reduces the need for minor revisions and ensures the integrity of the design.
Do I Need a Canva Pro Subscription?
Our studio provides templates that are fully functional with the free version of Canva. This ensures that you can utilize and customize our templates without needing a Pro subscription. If a template requires Pro elements, it will be clearly stated, but the majority are designed to be accessible to all users.
In Conclusion
Canva bridges the gap between professional design and client-side customization. By utilizing templates, clients gain the ability to adapt and personalize their materials with ease, making Canva an indispensable tool in the collaborative design process.
Published by heelsmakedeals in Updates
January 18, 2024 — No Comments
Women-centered studio Heels Make Deals launches new empowering website
We are excited to announce the launch of our new website! Heels Make Deals website is designed to present our expertise in helping brands connect with the influential female audience. Discover the key to unlocking success in a female-driven market.
Creative studio focused on women
Did you know that up to 85% of all purchase decisions worldwide are made by women*? Our website highlights this essential aspect of branding and emphasizes our commitment to helping your brand resonate with this influential demographic.
*(source: Yankelovich Monitor & Greenfield Online)
Clear overview of services
Our website now better communicates the diverse range of services we offer. Whether you're seeking a distinctive brand identity, captivating advertising campaigns, or a powerful online presence, our team is dedicated to delivering impactful results. Discover our services page to see how we can be of assistance.
See our list of services
Look behind the scenes of building successful brands
We take pride in creating the best branding solutions for our clients. We've crafted various projects for brands across various industries. Check out how we approach projects in each area of expertise along with a showcase of successful projects we've undertaken.
See our case studies
Looking to elevate your brand in a specific industry?
Our website offers valuable insights and tips for branding in Hospitality & Real Estate, Health & Beauty, Fashion & Apparel, Food & Beverage, Tech & Services, Events & Lifestyle, and Sustainability Projects. Benefit from the expertise of our studio.
See our areas of expertise
Published by heelsmakedeals in Updates
Za obalovým designem pro nové produkty, stejně tak jako za přípravou klíčových vizuálů stojí studio Heels Make Deals. „Značka Targa Florio symbolizuje vítězství a odvahu spjatou s legendárními sicilskými závody. Při přípravě obalového designu pro nové produkty jsme brandovou DNA značky propojili s jemností a rafinovaností světa tonikových nápojů,” přibližuje designovou koncepci art direktorka Kateřina Horká.
Celý článek zde: https://www.mediaguru.cz/clanky/2023/04/targa-florio-uvadi-na-trh-novinku-v-podobe-toniku/
Prohlédněte si celou CASE STUDY
Published by heelsmakedeals in Updates
October 17, 2023 — No Comments
Who really drives the world economy? Exploring Women’s Influence on Consumer Decisions
Women control or influence 85% of consumer spending.
Women are often buying on behalf of everyone in their households and beyond. Even in traditionally male sectors (finance, tech & electronics, hospitality etc.) women a dominant force in shopping.
Women are catalysts of change.
Just as women's influence has sparked transformations in the workplace—like the shift from maternity to parental leave and the rise of flexible job options for everyone—they're also shaping the consumer marketplace. A great example is the growing preference among younger generations to support companies making a positive social impact.
Women Control Wealth.
Women in the United States currently oversee around $11 trillion in assets, a number that is expected to grow to $30 trillion by 2030.
92% of women actively share deals and online recommendations.
Once your brand makes an impact on women, they tend to be loyal and spread it far and beyond.
Women are taking on the role of primary earners for their families more than ever.
Approximately 70% of mothers in the United States are likely to assume the role of primary financial providers before their children reach the age of 18.
Men and Women are not the same. DUH.
People widely acknowledge that men and women are distinct, with profound, unique, intriguing, and valuable differences (reasoning, behavior, priorities etc.) Despite the undeniable significance of the female audience, why do women continue to be overlooked in marketing?
Heels Make Deals: Creative studio focused on women
Our studio has extensive experience in women-centred design and branding, encompassing all brand touch-points, activations, and advertisement. Looking for personalized design assistance?
DM us today!
www.heelsmakedeals.com
sources:
Forbes, Yankelovich Monitor & Greenfield Online
Bridget Brennan, Forbes
McKinsey & Company
Mindshare/Ogilvy & Mather
Jennifer Glass, R. Kelly Raley (UT, Austin), and Joanna Pepin (Univ. at Buffalo, SUNY), Council of Contemporary Families
Published by heelsmakedeals in Updates
Exciting Collaboration News!
At HEELS MAKE DEALS, we've always believed in fashion that makes a statement, both in style and purpose. That's why we're elated to team up with WO-MUM, a beacon of sustainable elegance in the fashion world. Their garments, beautifully crafted by local European designers, aren’t just for the maternity and nursing phase. Every piece is tailored for any woman who wishes to embody elegance and sexiness, all while championing eco-conscious choices.
WO-MUM's commitment goes beyond just design. They're redefining circular fashion with their unique renting option, ensuring that sustainability is woven into every fiber of their brand.
Explore the deeper narrative of blending style, sustainability, and sensuality in our latest case study 
https://heelsmakedeals.com/project/wo-mum
Discover more about WO-MUM on instagram @womum.concept or come to visit their POP-UP store at VNITROBLOCK anytime from now until the end of September 
Creative team
Art direction: Kateřina Horká, Sabina Samuel
Design: Tereza Kopečná, Greta Vrabcová
Photo and video: Lucie Mocková
Client: WO-MUM
Published by heelsmakedeals in Updates
📍 PRAGUE | NEW YORK
📍 PRAGUE | NEW YORK
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