October 17, 2023No Comments

Who really drives the world economy? Exploring Women’s Influence on Consumer Decisions

Women control or influence 85% of consumer spending.

Women are often buying on behalf of everyone in their households and beyond. Even in traditionally male sectors (finance, tech & electronics, hospitality etc.) women a dominant force in shopping.

Women are catalysts of change.

Just as women's influence has sparked transformations in the workplace—like the shift from maternity to parental leave and the rise of flexible job options for everyone—they're also shaping the consumer marketplace. A great example is the growing preference among younger generations to support companies making a positive social impact.

Women Control Wealth.

Women in the United States currently oversee around $11 trillion in assets,  a number that is expected to grow to $30 trillion by 2030.

92% of women actively share deals and online recommendations.

Once your brand makes an impact on women, they tend to be loyal and spread it far and beyond.

Women are taking on the role of primary earners for their families more than ever. 

Approximately 70% of mothers in the United States are likely to assume the role of primary financial providers before their children reach the age of 18.

Men and Women are not the same. DUH.

People widely acknowledge that men and women are distinct, with profound, unique, intriguing, and valuable differences (reasoning, behavior, priorities etc.) Despite the undeniable significance of the female audience, why do women continue to be overlooked in marketing?

Heels Make Deals: Creative studio focused on women

Our studio has extensive experience in women-centred design and branding, encompassing all brand touch-points, activations, and advertisement. Looking for personalized design assistance?

DM us today!


Forbes, Yankelovich Monitor & Greenfield Online
Bridget Brennan, Forbes
McKinsey & Company
Mindshare/Ogilvy & Mather
Jennifer Glass, R. Kelly Raley (UT, Austin), and Joanna Pepin (Univ. at Buffalo, SUNY), Council of Contemporary Families

September 18, 2023No Comments

Collab with WO-MUM

🌿 Exciting Collaboration News! 🌿

At HEELS MAKE DEALS, we've always believed in fashion that makes a statement, both in style and purpose. That's why we're elated to team up with WO-MUM, a beacon of sustainable elegance in the fashion world. Their garments, beautifully crafted by local European designers, aren’t just for the maternity and nursing phase. Every piece is tailored for any woman who wishes to embody elegance and sexiness, all while championing eco-conscious choices.

WO-MUM's commitment goes beyond just design. They're redefining circular fashion with their unique renting option, ensuring that sustainability is woven into every fiber of their brand.

Explore the deeper narrative of blending style, sustainability, and sensuality in our latest case study 👉https://heelsmakedeals.com/project/wo-mum

Discover more about WO-MUM on instagram @womum.concept or come to visit their POP-UP store at VNITROBLOCK anytime from now until the end of September ❤️

Creative team

Art direction: Kateřina Horká, Sabina Samuel
Design: Tereza Kopečná, Greta Vrabcová
Photo and video: Lucie Mocková

Client: WO-MUM