From the first creative idea to the final outcome. Heels Make Deals stands behind the whole brand concept, identity, packaging and campaign incl. TVC concept and script for Vinea Frizzante.
January 11, 2024 — No Comments
The startup tech software was in a need of branding to become attractive for medium to large beauty brands and the decision makers within those, mainly comprised of women. Those who understand not only the technology benefits the Virtual Beauty technology brings to their business but also the importance of branding itself. When creating the visual identity we kept that in mind.
October 17, 2023 — No Comments
Women are often buying on behalf of everyone in their households and beyond. Even in traditionally male sectors (finance, tech & electronics, hospitality etc.) women a dominant force in shopping.
Just as women's influence has sparked transformations in the workplace—like the shift from maternity to parental leave and the rise of flexible job options for everyone—they're also shaping the consumer marketplace. A great example is the growing preference among younger generations to support companies making a positive social impact.
Women in the United States currently oversee around $11 trillion in assets, a number that is expected to grow to $30 trillion by 2030.
Once your brand makes an impact on women, they tend to be loyal and spread it far and beyond.
Approximately 70% of mothers in the United States are likely to assume the role of primary financial providers before their children reach the age of 18.
People widely acknowledge that men and women are distinct, with profound, unique, intriguing, and valuable differences (reasoning, behavior, priorities etc.) Despite the undeniable significance of the female audience, why do women continue to be overlooked in marketing?
Our studio has extensive experience in women-centred design and branding, encompassing all brand touch-points, activations, and advertisement. Looking for personalized design assistance?
DM us today!
www.heelsmakedeals.com
sources:
Forbes, Yankelovich Monitor & Greenfield Online
Bridget Brennan, Forbes
McKinsey & Company
Mindshare/Ogilvy & Mather
Jennifer Glass, R. Kelly Raley (UT, Austin), and Joanna Pepin (Univ. at Buffalo, SUNY), Council of Contemporary Families
Exciting Collaboration News!
At HEELS MAKE DEALS, we've always believed in fashion that makes a statement, both in style and purpose. That's why we're elated to team up with WO-MUM, a beacon of sustainable elegance in the fashion world. Their garments, beautifully crafted by local European designers, aren’t just for the maternity and nursing phase. Every piece is tailored for any woman who wishes to embody elegance and sexiness, all while championing eco-conscious choices.
WO-MUM's commitment goes beyond just design. They're redefining circular fashion with their unique renting option, ensuring that sustainability is woven into every fiber of their brand.
Explore the deeper narrative of blending style, sustainability, and sensuality in our latest case study 
https://heelsmakedeals.com/project/wo-mum
Discover more about WO-MUM on instagram @womum.concept or come to visit their POP-UP store at VNITROBLOCK anytime from now until the end of September 
Creative team
Art direction: Kateřina Horká, Sabina Samuel
Design: Tereza Kopečná, Greta Vrabcová
Photo and video: Lucie Mocková
Client: WO-MUM
📍 PRAGUE | NEW YORK
📍 PRAGUE | NEW YORK
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