women Archives | Page 2 of 2 | HEELS MAKE DEALS | BRANDING, ADVERTISEMENT & WOMEN

January 18, 2024 — No Comments

Women-centered studio Heels Make Deals launches new empowering website

We are excited to announce the launch of our new website! Heels Make Deals website is designed to present our expertise in helping brands connect with the influential female audience. Discover the key to unlocking success in a female-driven market.

Creative studio focused on women

Did you know that up to 85% of all purchase decisions worldwide are made by women*? Our website highlights this essential aspect of branding and emphasizes our commitment to helping your brand resonate with this influential demographic.

*(source: Yankelovich Monitor & Greenfield Online)

Clear overview of services

Our website now better communicates the diverse range of services we offer. Whether you're seeking a distinctive brand identity, captivating advertising campaigns, or a powerful online presence, our team is dedicated to delivering impactful results. Discover our services page to see how we can be of assistance.

See our list of services

Look behind the scenes of building successful brands

We take pride in creating the best branding solutions for our clients. We've crafted various projects for brands across various industries. Check out how we approach projects in each area of expertise along with a showcase of successful projects we've undertaken.

See our case studies

Looking to elevate your brand in a specific industry?

Our website offers valuable insights and tips for branding in Hospitality & Real Estate, Health & Beauty, Fashion & Apparel, Food & Beverage, Tech & Services, Events & Lifestyle, and Sustainability Projects. Benefit from the expertise of our studio.

See our areas of expertise

Published by heelsmakedeals in Updates

Tags: branding, creative studio, female focused, kreativní studio, reklamní agentura, women, women centered design

January 11, 2024 — No Comments

MEDIA GURU: Gynella prošla rebrandingem ve spolupráci se ženami

Česká značka Gynella představila novou tvář stvořenou ženami. Nová komunikace je postavena jako konverzace ženy se ženou.

„Do vizuálu a komunikace jsme vnesly intimitu, příjemné prostředí a důvěrnost, která je důležitá pro každou z nás, a tedy i pro zákaznice Gynelly,“ přiblížila Sabina Samuel, art direktorka studia Heels Make Deals, jež se na přípravě nové vizuální komunikace podílela.

Přečtěte si více v článku:

https://www.mediaguru.cz/clanky/2023/02/gynella-prosla-ve-spolupraci-se-zenami-rebrandingem/

PROHLÉDNĚTE SI CELOU CASE STUDY ZDE.

Published by heelsmakedeals in Updates

Tags: branding, empower, GYNELLA, heaton, women

January 11, 2024 — No Comments

World Brand Design – Vinea Frizzante

From the first creative idea to the final outcome. Heels Make Deals stands behind the whole brand concept, identity, packaging and campaign incl. TVC concept and script for Vinea Frizzante.

VIEW FULL CASE STUDY

Complete Brand Design and Campaign for Sparkling Lemonade from Grapes

Published by heelsmakedeals in Updates

Tags: branding, frizzante, packaging, vinea, women

January 11, 2024 — No Comments

MÉDIÁŘ: Heels Make Deals vytvořilo identitu americkému projektu Virtual Beauty

Heels Make Deals vytvořilo identitu americkému projektu Virtual Beauty

The startup tech software was in a need of branding to become attractive for medium to large beauty brands and the decision makers within those, mainly comprised of women. Those who understand not only the technology benefits the Virtual Beauty technology brings to their business but also the importance of branding itself. When creating the visual identity we kept that in mind.

VIEW FULL CASE STUDY

Published by heelsmakedeals in Updates

Tags: branding, empower, female targeted, startup, virtual beauty, women

October 17, 2023 — No Comments

Who really drives the world economy? Exploring Women’s Influence on Consumer Decisions

Women control or influence 85% of consumer spending.

Women are often buying on behalf of everyone in their households and beyond. Even in traditionally male sectors (finance, tech & electronics, hospitality etc.) women a dominant force in shopping.

Women are catalysts of change.

Just as women's influence has sparked transformations in the workplace—like the shift from maternity to parental leave and the rise of flexible job options for everyone—they're also shaping the consumer marketplace. A great example is the growing preference among younger generations to support companies making a positive social impact.

Women Control Wealth.

Women in the United States currently oversee around $11 trillion in assets, a number that is expected to grow to $30 trillion by 2030.

92% of women actively share deals and online recommendations.

Once your brand makes an impact on women, they tend to be loyal and spread it far and beyond.

Women are taking on the role of primary earners for their families more than ever.

Approximately 70% of mothers in the United States are likely to assume the role of primary financial providers before their children reach the age of 18.

Men and Women are not the same. DUH.

People widely acknowledge that men and women are distinct, with profound, unique, intriguing, and valuable differences (reasoning, behavior, priorities etc.) Despite the undeniable significance of the female audience, why do women continue to be overlooked in marketing?

Heels Make Deals: Creative studio focused on women

Our studio has extensive experience in women-centred design and branding, encompassing all brand touch-points, activations, and advertisement. Looking for personalized design assistance?

DM us today!

www.heelsmakedeals.com

sources:
Forbes, Yankelovich Monitor & Greenfield Online
Bridget Brennan, Forbes
McKinsey & Company
Mindshare/Ogilvy & Mather
Jennifer Glass, R. Kelly Raley (UT, Austin), and Joanna Pepin (Univ. at Buffalo, SUNY), Council of Contemporary Families

Published by heelsmakedeals in Updates